Importance Of Advertising On Social Media

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Social Media
The most looked after definition of social media is the “websites and applications that enable users to create and share content or to participate in social networking” (Google).
“Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor” (Philip Kotler).
Deriving from the above definitions one can define Social Media Advertising as advertising on social media platforms to promote ideas, brands, programs, events, products or services which helps advertisers or sponsors to easily reach customers quickly and easily.
Facebook, Twitter, LinkedIn, Google+, Snapchat, Whatsapp, Pinterest, Tumbler, Youtube, Instagram, Flickr are some of the major social media platforms
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b) Create specific- relevant, time based goals for the ads to attract better audience or investors.
c) Select an objective for the specific endorsement or campaign.
d) Customize the target audience based on the specific age, gender, sex, interests or location.
e) Choose the text of the ads and placing of it.
The rate of advertising on Facebook has grown since 2010. The companies reach target audience through pages, groups, direct tags and advertisement panels appearing in news feed. Advertisements visible to the users are based on the user’s browsing history and profile information available on Facebook. Advertising on Facebook helps businesses build lasting relationships with people and find new customers. It is a preferred platform because of its wider user base, easy accessibility and cost effective.
Google+
Google Plus Post Ads is an advertising service for marketers. +Post ads enable advertisers to promote Google+ posts on Google's Display Network in the same way as they publish regular ads. It facilitates direct user engagement right where they see the ad. Users don’t have to be redirected to another site for them to do what you want them to
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c) Premium Display Ad Medium Rectangle- It appears on the home, profile, company and group pages. Wide Skyscraper- It is a long ad that appears on a user’s inbox. Textlink- It does not include an image. It is a line of text which appears on the home, profile and company pages.
d) Sponsored InMail- It gives advertisers the ability to send a form of email messages to any of the over 300 million LinkedIn users.
e) Follow Company Ads- These are ads that appear on a user’s page in order to encourage them to follow a company.
f) Join Group Ads- It is a way to get communities to engage with a product. The ads shows the name of a particular group, a brief description of the topics to be discussed and a clear call to action button asking users to join.
Social Media Campaigns
In 2016, the rise in messaging apps and the new changes in Instagram and Twitter have worked remarkably well in the social media marketing. These are the new challenges which make the social media campaigns effective to reach wider

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