Importance Of Aesthetics Of Packaging

The most basic explanation for packaging is “materials used to wrap or protect goods.”(Oxford Dictionary) However today in 2014 that definition has expanded based on the development of packaging through the years.

Packaging has progressed from containers provided by nature which included woven grasses and animal skin, to the more complex use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the progression and reason of packaging of which included, competition in the marketplace as well as shifting lifestyles as the market of goods grew. Consumers went from purchasing goods they needed to selecting a product based on the unique design and label, making consumer choice a very large factor in packaging.

Aesthetics has always been described as the finer characteristic of a product. It gives the consumer a more functional

This document will research the importance of appealing packaging in order to increase product sales, and provide designers with a helpful guideline into the aesthetics of the packaging industry.

Background and Orientation

The packaging industry has been around since the early days of man. The very date is not certain as to when specifically man started using means of packaging, however historians came to a conclusion that it could be when early humans were wandering hunters and gatherers. Due to constant movement and relocation, people were forced to construct devices in which to carry and contain their food, tools and other valuables.

The most prominent source used during this time was only what nature could offer, such as leaves from trees, animal skin shells and wood bark. This meant that food could be stored for future meals which also meant less time was needed to seek and gather for the next day. (Joe E.