Role Of Business Analytics In Education

BUSINESS ANLYTICS IN EDUCATION

Business analytics is the practice of iterative and methodical exploration of an organizations data with emphasis on statistical analysis. It is used by companies committed to data-driven decision making.

Business analytics is also used in each and every aspect of education.

Primary and secondary education is becoming increasingly demanding both in terms of running schools as a business and providing the resources to educate young minds.

School administrators and boards are often expected to do more with less like

• Funding tied to fees charged

• Academic results

• Student population size

• Class sizes

• Average daily attendance

• Extended program offerings like languages, music, fine arts, sporting etc.,

• A

As with any new area of practice, a variety of terms are adopted to describe concepts and processes. Each of these terms is being integrated into the literature, but a preliminary review of the analytics in education revealed similar terms with different conceptual or functional definitions, as well as different terms with similar conceptual or functional definitions. Although these issues are not unusual in an emerging and developing field of research, we believe the analytics field is now at a point where clarification and agreement of terms is merited. They initiated some discussions to establish common terminology and application in the field of analytics in the academy. Emergence of Analytics in Higher Education all types of organizations from businesses to higher education institutions share some of the same business reasons for adopting analytics like

• increasing financial/operational efficiency

• expanding local and global impact

• establishing new funding models during a changing economic climate

• responding to the demands for greater accountability

1 Here many of the critical questions in business are paralleled in higher

Regardless of whether one is in the corporate/business or academic area, the description of analytics remains consistent.

Business and Academic Analytics: Business analytics and academic analytics are parallel concepts with similar goals and intents. This level of analytics allows management/executives access to indicators, historical or real-time through dashboards of how the business (higher education institution) and its units (colleges, schools, or departments) are performing. The term academic analytics for applicability in educational institutions, the purpose is similar in a business setting to run the business of the institution and the academy. Learning Analytics : Learning analytics is a point of divergence in our conceptual model, as it does not have the same goals in the business and academic streams. From a training industry perspective, learning analytics focuses on two areas learning effectiveness and operational excellence with the latter referring to the metrics that provide evidence of how the training/learning organization is aligning with and meeting the goals of the broader organization. Learning analytics in the academic domain is focused on the learner, gathering data from course management and student information systems in order to manage student success including early warning processes where a need for interventions may be warranted. Learning analytics from