Mobility Heuristic In Nigeria

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Availability Heuristic refers to how quickly we make judgements. For instance going to a country and making quick judgements based on the food, culture or people. Through availability heuristic we can infer information in the social world. For example, Jenna is a Canadian tourist who has been in Nigeria for 4 days and has been hearing that the ebola disease is spreading in her area. Based on the recent epidemic, she quickly decides not to leave her hotel for 3 weeks and warns all other tourists to do the same. Availability Heuristic is mainly formed through recent information as in Jenna’s exposure to the risk of the ebola disease. They come into importance through the impact they have in forming judgements. Availability Heuristic causes us to jump into conclusions when making a judgement. Judgements can be personal, as in Jenna’s case, or they can be social. In particular,…show more content…
While stuck in her hotel, Jenna decides to watch Nigerian movies. Those movies contain many scenes in which people are fighting. Jenna makes a rash judgement that Nigerians must be aggressive. She has made a negative social reality judgement about Nigerians. In this essay, through the empirical studies of Larsen and Brun ,and Riddle, I will explore the influence of Availability Heuristic and its impact on how tourists pose more travel risks/hazards to other tourists than themselves and how violence in tv shows can allow for quick social reality judgements. Larsen and Brun conducted an experiment where they discovered that through availability heuristic tourists tend to associate more travel risks/hazards to other tourists than themselves. In 2010
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