Importance Of Blue Ocean Strategy
The report shall talk about the Blue Ocean strategy and its linkage to the change management – basically how the strategy have been adopted to cope up with the current or existing competitive developments occurring in the business environment and also how it reflects a new paradigm where we have to face organizational change to excel in the market. However, it has never been easy to bear the change process, as it is the tendency of human nature to go against any kind of change or transformation in terms of organizational behavior. Thus, it is vital to acquire the essential skills to handle change process while promoting and maintaining team harmony at the same time. The report aims at using the blue ocean angle with change tools, methodologies …show more content…
Blue-ocean strategy is one of the most powerful processes in the space of innovation that aims at creating highly profitable growth for companies. The objective is to create a new demand out of the market and capture it by focusing on unaddressed set of individuals (non-customers), with company’s strategic offering that generates a big leap in value for both the company and its buyers. The strategy has a proven method and tools, its application and response in various industries and sectors producing great results.
The theory had been built on studying existing strategic moves, the descriptive method, spanning over hundred years and thirty industries to discover a pattern for success. Since the enormous value of Blue Ocean Strategy exists in its powerful tools and process of innovation, the strategy is more pertinent about the “how” than the “what”. The theory presents robust analytical frameworks and tools that foster an organization's ability to succeed in systematically creating and capturing “blue oceans” of uncontested marketspace, rather by battling competitors.
Value Innovation – The Cornerstone of
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How to make uncontested space in the market by rebuilding the boundaries,
2. Aiming on the big
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The Strategic Change Cycle
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ASOS Business Model
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Lou Gerstner's Transformational Leadership Style
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Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy
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