ipl-logo

Brand Name Selection Essay

886 Words4 Pages

BRAND MANAGEMENT IN PERSONAL CARE COMPANIES

Cut throat competition happens to be the Paramount feature of today’s market. It is the pious intention of every manufacturer to have a lion’s share in the market. This is not possible unless the manufacturer has a brand image which assists him to sell his product in the market. Brand image and brand name facilitates in creating in the minds of consumers a right and favourable disposition towards the products which are manufactured by a particular company both in terms of quality and performance. Brand-name gives not only durability but also credibility to your product. To quote an instance BPL washing machines, Tata tea and Titan watches have their own brand image which lends both credibility …show more content…

A person
9. A product
10. A service
Brand Name Selection is that pot of a brand which is easy to utter. A brand-name hence must be chosen very cautiously so that it can easily be utterable. The success of the product can be better ensured with the help of a good brand-name. A formal brand-name selection process has been put in place by most of the big reputed companies. It begins with a careful review of the product initially, subsequently its benefits, the targeted segment of the market and the proposed marketing strategies are also taken into consideration while selecting a brand-name.
1.2. DEFINITIONS
A brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.
- American Marketing Association (AMA)

“ Entire process involved in creating a unique name and image for a product (good or service) in the consumers ' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
“A brand is a singular idea or concept that you own inside the mind of a

Show More
Related

  • Lululemon Marketing Mix Essay

    1545 Words  | 7 Pages

    There are four major elements that make up the marketing mix: product, price, place, and promotion. A product can be described as everything that makes up a good, service, or idea, including product design, features, colour, packaging, warranty and service levels (Kerin et al., 2015). A price refers to the amount of money that a product will sell for. The place consists of the channels where a product is distributed, as well as the merchandising used to sell the product. And finally, promotion includes all of the ways in which consumers are made aware of a product, such as advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling (Kerin et al., 2015).

    Read More

  • Foot Locker Research Paper

    523 Words  | 3 Pages

    Why are brands important? Brands are important because you’re not going to want to buy cheap brands that will not last. Here at Foot Locker you have good amount of brands that are well known for being good. You will probably like them, or even buy them. For example, brands like Jordan, Adidas, Nike, Reebok, Converse, and Puma are great brands that you will be interested in.

    Read More

  • Ethos Pathos Logo Analysis

    1226 Words  | 5 Pages

    The brand designer, Walter Landor, states that “ Products are made in the factory, but brands are created in the mind”. Landor’s companies have designed many logos that are bold and thought provoking (for example the Fedex logo) and the simplicity of each one is what works so well. My understanding is that branding is a unique name, design or logo that companies use as an identifier to distinguish their products or services from others in the same market place, designed to attract the attention of customers and instil loyalty in the product. For my unit 3 project I decided to brand Spanish tapas. This being my heritage, I wanted to explore traditional Spanish culture and cuisine further and it was inspired by my grandmother 's favorite recipes that she taught me to cook.

    Read More

  • A Million Dollar Commercial Essay

    799 Words  | 4 Pages

    Super Bowl LII: A Million Dollar Advertisement Upon the first Sunday of February each year, the two remaining football teams in the NFL come together to compete and continue a national holiday that dates back to 1967. In that inaugural year, it cost approximately $40,000 to occupy a slot of time on the television screens of 50 million people around the country. 51 years later, in 2018, that price has been heightened to between 5 and 5.5 million dollars, now attracting nearly 100 million viewers each year.

    Read More

  • Btec Business Level 3 Unit 5 P4

    1809 Words  | 8 Pages

    If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

    Read More

  • Jcpenney Company Essay

    1372 Words  | 6 Pages

    Case Analysis: J. C. Penney Company, Inc. Founded by James Cash Penney in 1902, J. C. Penney Company, Inc. has grown into a major mid-tier retailer. Focusing on providing goods and services for middle-income families, Penney’s competes in several segments. Although men’s and women’s apparel accounts for nearly half of all sales, Penney’s has a diverse portfolio including cosmetics, hair salons, home furnishings and appliances (J. C. Penney Company, Inc., 2015). As one of the oldest retailers in America, Penney’s has recently struggled to maintain the loyalty of existing customers while attempting to attract new ones. Historical Background Penney’s faced a hyper-competitive environment following the recession of 2008.

    Read More

  • Target Corporation Essay

    451 Words  | 2 Pages

    George Draper Dayton was working in a bank and also in real estate field before entering the world of the Midwest markets. Dayton decided to open his Company in Minneapolis, because it was known that this area would help him have faster and better opportunities. In fact, he bought a land on Nicollet Avenue and opened his first Dayton Dry Goods Company in 1902, who is now known to be Target Corporation. Dayton was known to be a really respectful and a generous businessman, who dedicated his time to his Company. Dayton Company was focusing on a range of services and goods.

    Read More

  • A Brand Revival For Kool-Aid Executive Summary

    1899 Words  | 8 Pages

    Brand Revival for Kool-Aid A Brand Revival To be presented to Ms. Anna Corina Kagaoan In Partial Fulfillment of the requirements for the course Advertising (MKTN10B) by: Jeric M. Bautista Angela Rose N. Castro John Barry M. Elona Kenneth A. Nalidan Frances Nicole G. Nevalga Pamela M. Oca October 2015 Executive Summary Kool-Aid is loved by many people because it's fun to drink and tastes delicious, while moms like serving Kool-Aid because it's a great value that brings fun to the whole family and has less sugar than soda. It has been one of the most iconic brands because it offers broad variety of flavors. The purpose of this study is to revive a brand that has declined.

    Read More

  • Gatorade Ad Analysis Essay

    578 Words  | 3 Pages

    Being a person of sports and fitness, the brand ‘Gatorade’ is quite familiar. Gatorade isn't just any sports drink but a sports drink that is known for its exquisite taste and excellent job at replacing ones electrolytes. Gatorade is a beverage most enjoy but for athletes it is practically a blessing. The world known drink motivates and pushes its athletes to go above and beyond and to be sure to hydrate as well. In one of the many Gatorade commercials out there, I was able to see as to how Gatorade used ethos, pathos and logos to both amuse and convince its audience.

    Read More

  • Procter And Gamble Essay

    2116 Words  | 9 Pages

    Each brand must be positioned for its target segment and a single P&G brand cannot have one positioning for all of P&G’s segments. P&G implements multiple sales strategy that means one similar product may have a different brand. This implement may attract more consumers to buy its products. And this essay will introduce the background of P&G. Furthermore, will have some analysis of its situations such as PEST and SWOT analysis.

    Read More

  • Favorite Brand Paper Nike

    841 Words  | 4 Pages

    Favorite Brand Paper Companies’ aim is to develop goals and strategies that will promote their brand and product they furnish. The purpose of this paper is to identify a brand the author is passionate about and provide reasons as to why the author possesses such desire for this brand. In addition the paper will determine whether or not the company has been able to successfully build loyal customer relationships across different groups and why. Lastly, the author will identify other competitors in the same industry and identify why the author’s has selected the brand above the competitors. At a young age the author was brought up viewing televised sporting events with family.

    Read More

  • Descriptive Essay On Costco Wholesale

    626 Words  | 3 Pages

    Costco Wholesale During the early weeks of august, 2014, my mother put the minivan into park and unbuckled her seatbelt. Me and my mom walked across the dark parking lot of Costco Wholesale. We strolled (taking our time) towards the tall, plain building, standing tall in front of the blinding sun, casting a dark shadow over us. The solid outer walls emitted a boring tone to me, making me not very interested to go inside.

    Read More

  • Huggies And Pampers Commercial Essay

    1073 Words  | 5 Pages

    Parenting is a learning experience for both moms and babies. Not only do diapers play a huge role in that experience, but they also have a significant impact on babies’ health and well-being. Today, more than 7 million American babies are put in disposable diapers with an estimation of 23 billion diapers a year (Lorit). Aware of these statistics, companies such as Huggies and Pampers create ads with visual and verbal components that appeal to mothers in need of a trusting diaper brand. Like Huggies “Set Them Free” commercial included a motherly voice as well as a visual aid of their product and its features, Pampers “Freedom to Play” commercial combined its visual and verbal components; lively music, a happy motherly voice, and visuals of the product and its features, making it more effective.

    Read More

  • Branding Literature Review

    1157 Words  | 5 Pages

    Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or

    Read More

  • Brand Image Literature Review

    870 Words  | 4 Pages

    These associations are related with attitude towards brand and brand quality. Similarly, Aaker (1991, 1996) refers that brand associations are anything which are related to consumer’s memory. Not only creating the brand image is important but also maintaining brand image is an essential part of a firm 's marketing program (Roth, 1995) and branding strategy (Keller, 1993; Aaker, 1991). Band image also related with the prestige and non-prestige of product K Amna& S

    Read More

More about Brand Name Selection Essay

Open Document