Importance Of Branding In E-Commerce Industry

2294 Words10 Pages
Individual Essay:
Importance of Branding in E-commerce Industry

ASSIGNMENT SPECIFICATION:
Course
: MSc. In Marketing
Module Title: Integrated Marketing in the Digital Age
Module Code: B9MK106
Lecturer’s name: Shaun Hayden
Word Count: 2500 words
Student Name: Shreyansh Khanna
Student Email: Shreyansh.khanna@gmail.com
Student Number: 10184461
Date: 08/04/2015

Table of Content

Heads Page No.
Introduction
3
Key Drivers 4
E-commerce Marketing Trend 6
Indian Perspective E-commerce Industry 8
E-commerce Luxury Industry 9
Conclusion
10

Introduction

The success of any firm is directly proportionate to the impact that it creates on the mind of the customers especially the brand image, which is centric point and a marketing communication tool to establish brand equity in the market. The word brand is more than just a logo, symbol or design it captures the entire brand essence of the organization. Branding is all about being felt (1). Thus, overall branding is a cycle of emotions, action and emotion wrapped into one. Branding can be an asset for an organization to have. According to research, mostly products are purchased mainly because of an emotional connection with the brand. So with the present digital age and technology ruling the consumer minds E-commerce industry has come a long way over the years. As technology is advancing at a rapid pace, the e-commerce stores need to make the shopping experience more fun (2). Thus, branding
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