Consumer Buying Process In any business, traditional or online, the trading situation is important for planning business and marketing and business objectives. Due to drastic changes in technology, the attitude of consumers towards the Internet has changed drastically too. In an online marketplace, the number of people buying comfortably is increasing (Palmer, 2007). Digital technologies have been enabling consumers to be more informed when making purchasing decisions (Chaffey & Ellis-Chadwick, 2012). According to (Doherty & Ellis-Chadwick, 2010), as the consumers get more informed, the more they become demanding.
Social media has been a part of people’s lives for several years. It has made communication easier and convenient for society today. The number of people who use social media continue to increase, and they have become more dependent on it. Using social media to market a business has become essential to the success of brands, products, and companies. Ciprian Pavel’s scholarly article, “The Growing Importance of Social Media in Business Marketing”, is about the beneficial purposes of social media when it comes to business marketing.
In a similar context, WooCommerce themes have been developed which is a great theme that can offer optimized offerings. Today, e-commerce is one of the main money-making methods for businesses that want to move their operations to the online. That’s likely one of the reasons why the community of web developers made e-commerce possible on WordPress too. Nowadays, e-commerce is vitally used for making money online and most of the business are thriving on the same concept. And therefore, this is one of the important reason why developers have brought WordPress in limelight.
Effect of E-business and on firm’s Supply Chain Introduction E-business is computing and communication through internet which has enabled a business to execute front end backend processes of a business. In today’s scenario it has become a key enabler to drive the supply chain integration. Business can use internet to • Gain global visibility across their extended network of trading partners • Help them respond quickly to a range of variables from customer demand to shortages of resources. By adopting e-business methods in the supply chain pattern we can achieve goals of reduced cost increased flexibility, faster response times more efficiently and effectively. In the past decade, electronic business has increased demand and attention from
Over time the advancement in technology has supported business entities to migrate the relationships as well as interactivity to another level, where it contributes effectively in terms of building brand awareness alongside sustaining the long term association with the customers. However, offering customers with the opportunity to share their opinions not always lead to positive development of word-of-mouth as well as threatens image of company with their immediate group of customers and partners. It is identified that the growth and development of the internet along with peer-to-peer electronic referrals have made it a significantly concept and the marketers have tried to efficiently exploit their overall potential by means of viral campaigns of marketing. Viral marketing is a necessary element for the success of any business entity as it refers to the transfer of essential marketing message in between consumer groups as conducts by Tesco in the UK market in order to enhance the brand awareness through video clips, advertisements, text messages and interactive flashes (Bradley, 2011). 1.2.
Introduction During the last decade, the I.T. Security industry has struggled to keep up with the new trends and developments caused by the growing importance of Information Technology and e-Business. BIS (2004) describes e-Business as a specific way of doing business utilising electronic media such as the Internet. Jelassi and Enders (2005: p.4) on the other hand, define e-Business as “the use of networked information technologies to conduct an organisation's business internally and/or externally. Internal business activities include the linking of an organisation's business units and employees with each other through an intranet to improve information sharing, facilitate knowledge dissemination, and support management reporting.
LITERATURE REVIEW – Over the past 40 years we have experienced a drastic change in how business is conducted and how people respond to it. Introduction of internet, e-commerce and social media technology has a tremendous impact on how business operates now and how it will operate in the near future. As time passes, different businesses have learnt to use new technologies such as Pinterest, Facebook, LinkedIn, Twitter and Instagram. Social media marketing has become one of the most loved medium for the youths today, so every business owner wants to know how social media can generate value for their business. Looking into the history of social media as a marketing tool, • The dot.com bubble of 1995-2002 was a critical event that allowed the internet to become a viable marketing tool.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Over the past few years , the growth of both tech hardware and the internet has had a direct correlation with eCommerce. Just as the internet has grown into the desired medium for marketing, advertising, and purchasing of products, goods, and services; eCommerce has grown to rival traditional shopping in many ways.Logistics has come a long way in the business world .There was a time when the retailers used to directly source goods from suppliers and manufacturers. Today, there are eCommerce fulfillment distribution centers for distributing the products. Logistics includes many aspects like warehousing, inventory management, billing, packaging, labelling, shipping, cash on delivery, payment, product return & exchange, and much more. To streamline
THESIS PROPOSAL BUILDING TRUST FOR FINELABEL INSTAGRAM Presented in Partial Fulfilment of The Requirements for the Sarjana Degree COVER Oleh : NAME: JESSICA FEDORA STUDENT NUMBER: 10313020 INTERNATIONAL BUSINESS MANAGEMENT SCHOOL OF MANAGEMENT AND BUSINESS UNIVERSITAS CIPUTRA SURABAYA 2016 Chapter 1 INTRODUCTION 1.1 Background Nowadays, the rapid increase of development in Information Technology had triggered a revolution in Retail Business. This new thing, called the Internet, has changed the way people define business. Internet has developed so fast, from a place where people can get the information that they need in GOOGLE, to SOCIAL MEDIA such as INSTAGRAM where they can get many new friends and followers from