3. Banners and Display Advertising These methods are considered as the first major methods used for web advertising, but has recently declined due to the emergence of newer and much more efficient web advertising methods. Although it has dropped its popularity, banners and display ads still have merit and are proven effective in promoting special offers or brand reinforcement. 4. Pay Per Click (Keyword Advertising) This method is considered by many marketing advertisers as the best web advertising method by far and has been on the rise at a remarkable pace.
In this day and age advertisements are of great significance. It is the essential of any product or service. Advertisements can translate the idea or product or service into success by allowing the maximum number of consumers to get a chance to know about the product, in short it is one of the best modern methods to create awareness and thereby need. Advertising, when done properly is a safe bet when to appeal to a large chunk of the target audience in one go. Advertising can be done through different modes.
Investors funnel money into the economy by paying for advertising, meanwhile, customers are constantly purchasing these advertised products. Their spending increases the volume of sales and therefore more money goes into the economy and more job opportunities become available for workers and talented people such as photographers, musicians and producers. According to Ms. Khin Aye Cho in the article entitled “advertisements: the pros and cons “advertisement increase the interest for products and so the request for these products increases, therefore extra workers are needed to produce goods and accordingly more jobs are created. Assume that there is a product that you don’t know well, or that you don’t have enough information about to go and purchase it. If the advertisement for this product is done correctly then it will make you desire to purchase the product.
The competition, in turn, revolutionized the whole concept of advertisements, creating alongside with a new culture of consumption, a culture of propaganda. The whole approach towards advertising had to be adjusted. What used to be small printed lists, printed in the back of the periodical press, had to now become something that could easily grab a shopper’s attention. Ads contained now illustrations that intended to lure a customer to its brand, many times targeted directly towards the consumer group they targeted. Brands carefully contrived their products to a specific target (men, women, middle class, upper class), and would create their ads accordingly.
Advertising in media such as TV, radio and news papers, through posters, banners and cutouts are the most used media types (Ashe-Edmunds, 2013). Emerging trend in now- a- days is advertising via mobile phones and via digital media using online (through internet). It is because
Against this backdrop, marketers must endeavor to mint out the maximum returns from the available resources and technology. Summary: Making ads interactive on the internet domain just needs a bit extra effort and creativity around the corner. In return, it could offer the massive boost to the industry that could enable it to gain much more than the amount it is gaining now. About Author: The Author is associated with Media Conversion, an Ad Network company that offers massive advertising platforms for video
Business has always required a medium of making known your product to the public. The presentation of your product, the attractiveness, in turn, determines the patronage while the patronage determines the sale, which in turn affects returns (Income), and growth of your business. These means of making the public aware of the offers you have for them is an advertisement. Advertisement Importance An advertisement has never lost its significance in the business world. There has been a continuous revolution in how companies make known their product to the people and how they benefit from it.
(Pick, 2014) The above statistics show the effectiveness of transferring advertising information to their target customer through social media. “There’s an opportunity to help create a brand via community of customers whose behavior and comments within the site can constitute valuable.” (A. Kazim Kirti, Filiz Karahan, 2011) Since there are advantages in advertising through social media such as instant interacting and the sharing function, it plays the major role of marketing for
Role of Advertising on Tourism According to Rong and Mu (2013), there are various ways to increase the market in the tourism industry. The use of a brand name in getting the public‟s attention works well or method of regional cooperation in tourism. However, the use of advertising as the primary means of success requires a carefully analysis of the tools in the fields of scientific, social and economic behavior. Moradkhani (2014), defined advertising as the activity or profession of producing advertisements for commercial products or services. The tourism industry must use advertising as the primary tool for its professional gain.
The world has presently entered the modern era of business, where competition has become key source of survival. To compete and survive, business has to be innovative, creative and resourceful in every activity they carry. Advertisement is a particular area where they need to strive well in order to attract the eyes of the consumers for the smooth flow of the products in the market. Advertisement has greatly influenced the mind of consumer’s to buy cosmetics, electronic products and in buying foods. Consumers are drastically influenced to buy cosmetics by the impact of advertisement.