determining the cultural factors which affect customer 's buying behavior. Problem statement Cultural factors play important role in adopting of online buying decision because of the internet flourished and its impact on individuals and communities. Therefore, companies have to take on consideration the values and behaviors of different communities to recognize the cultural differences of
advertising on consumer buying intention of fashion apparel industry. • If effective, then I will try to compare celebrities endorsement in television commercials and facebook advertising and see which tool is significant in changing the behavior. Significance The importance of my research will not only help managers but also help academic players to explore new areas in research. Managerial This research will help managers to know importance of advertising tools. We will discuss importance of research
Analyzing the Impact of colored packaging on consumer quality perception and buying behavior Saira Khalid University of Central Punjab Sana Riaz University of Central Punjab Sadia Latif University of Central Punjab Keywords: Marketing, Colored packaging, quality perception, buying behavior Introduction: Packaging is the first thing that the customer sees and gets attracted to the product if he does not already know about the product (Ricardo Pires 2008). (Sabeehullah shah et. al 2008) illuminates
discussed the importance of advertisement in today’s era. Advertisement is the essence of any product or brand. He insisted that advertising, when done in a proper way, is a quickest way to attract a large volume of the target audience in one shot. Advertisement can be done through various media. The widely used print mediums are newspapers, magazines, and brochures and broadcast medium such as television, radio, internet. On the other hand he is saying about the importance of consumer perception.
established that consumers’ demographic profiles has a direct influences on their environmental thoughts and behavior, and that consumers that take into consideration the effects of their behavior and actions towards the environment differs from the general – related consumer behavior. General purchase behavior is driven by an evaluation of the consumer of the products benefits and the price that is associated with acquiring those benefits. By contrast, environmentally conscious behavior does not deliver
Abstract- Effective communication is an aid used in everyday life to communicate thoughts (message). Communication is effective when the recipient of a message understands its meaning and can express that meaning back to the speaker or sender of the message. Semiotics, or semiology, is the study of signs, symbols, and signification. The purpose of this paper is to discuss the principal perspectives of semiotics and its application for understanding consumer (consumer research), corporate positioning
in part by the favorable regulation, and by acceptance of the electronic communication technologies and internet (e-finance) in the early 1990s (Lee, 2016) for instance ATM, home banking, mobile financial services (MFS), mobile banking (m-banking), which it is possible to transfer money directly from account to account and sourcing funds for m-payments (Liao et al, 1999; Slade & et al, 2014). Information and Communications Technologies (ICT) can only be used for those who have access to them being
marketing proposition, the demographic profile and consumer buying behavior of low-cost goods will be discussed. Then, the marketing strategies for low-cost consumer goods with focus on automobiles will be explored. Then, skewing to the case study at hand, literature on Tata Nano and its marketing failure will be assessed. The literature has been discussed adopting a critical approach to identify the existing gaps in research. 2.2 The importance of marketing
information namely socialization agents. No other socializing agent attracts more attention than mass media in increasing children consumer socialization. Gender is an important element in explaining the children’s consumer socialization as it has a particular influence on the type of programmes favored by children. Malik Shahzad Shabbir (2016) analysed that child buying behavior
in the context of highly involvement of consumer different behavior in the context of brand relationship. The finding of the study indicate that relationship of customer with brand plays an important role. The study suggest that highly involvement and emotionally attachment lead to brand evangelism where customer do positive word of mouth. The growing market for products evidence that consumers counterfeit convenience and meaningful relationships of consumers with the specific brands and services he/she