Importance Of Communication In International Business

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Communication is becoming nowadays something very important in every person life. whenever we are we need to use the cell phones to talk to somebody, to use the internet to see what happens around the world or to check the email to see if your instructor has send you the homework. With the development of the world the interconnection is growing very fast. If we were 20 years ago it could take a minimum of two weeks to send a letter to someone in another state. The simplest thing you can do now days is to communicate with a person that could be in America or India in a few second. When people started to communicate easily, the cross cultural differences in communication started to notices. Chatting with someone that is in another state, wasn’t…show more content…
Also culture differences can control some interpersonal exchanges and also some departments such as can be the marketing department, the sales department, the service department and most important can affect also the product itself.
But why we need cross cultural communication in business? We need it to create a cultural relationship between peoples from different state within a business. If we are in a global business we need to avoid misunderstanding that can start from people who can misinterpret the situation depending on their culture. Also if we communicate across different cultures we can learn from them and this will bring more productivity among the business.
The culture matters a lot in business. The first and most important is the developing of new products and services. Different cultures will bring different ideas, and what’s best that having a lot of new ideas and putting them together can make a product that can accomplish all the needs of a person. Culture can also help you communicating and collaborating with other abroad businesses. Can help you prepare advertising, exhibitions and also abroad trade. You have to try to combine the cultural differences between people with a bit of fun in it (Payne,
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