The Importance Of Communication In Organizations

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Communication in Organizations
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Communication in Organizations
As humans, we cannot go through a single day without communicating with each other. For any transaction or task to be carried out by more than one person, then communication is essential for its successful completion. Communication simply refers to the sending and receiving of information from one person or place to another. It is a two-way process where the participants reach a mutual understanding through exchanging information, feelings, ideas, news, as well as generate and share meaning (McQuail & Windahl, 2015). In today’s business world, communication has become increasingly important with organizations striving to
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In such an environment communication among the individuals and departments is crucial to ensure the organization achieves its goals. Effective communication is decisive for any organization as it helps it perform various tasks and activities. Communication plays a key role in activities such as employee management, product development, customer relations, and virtually every other aspect of running the business (Neves & Eisenberg, 2012). Communication directly contributes to the enhanced performance and thus the success of the institution. Through communication members of the company can get information on which tasks to perform and how best to go about this. Communication also allows for deliberations for the management to decide on the best course of action among several alternatives (McQuail & Windahl, 2015).
Employees are the primary audience in an organization as they are the link to other audiences. An institution that has its workers fully engaged and well-informed will enable them to construct strong communication links as they interact with people outside the
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Looking at the above-defined techniques, personal interviews and employee surveys are used in particular circumstances and each with its purpose. For instance, personal interviews are used by organizations when they want to hire new staff or promote current employees to higher hierarchies. The interview enables the management to gather information about an individual’s competence, abilities, and other attributes (Rummler & Brache, 2012). Interviews are two-way conversations whereby an interviewer asks questions, and the interviewee responds (Brinkmann, 2014). They can either be structured which involves open-ended conversations or unstructured involving specified questions in a specific order. Interviews were traditionally conducted face-to-face, but advances in communication technology allow for telephone interviews and video
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