Importance Of Communication

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Communication is a process, which involves organizing, selecting and transmitting symbols in an appropriate way to ensure the listener perceives and recreates in his own mind the intended meaning of the communicator. Language is acquired by virtue of one being a member of society. As such communication is transmitted by one parson to another.
Human beings have a compulsive urge to communicate with each other. Mutual understanding is not only based on communication but also is the core of human relations. There can be no mutual understanding without communication. The story of man 's progress is the story of his progress in communication skills. The degree to which a civilization or culture progresses is reflected in the state of its communication
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It is the process of imparting ideas and making oneself understood by others.”
American Society of Training Directors: “Communication is the interchange of thought or information to bring about mutual understanding and confidence or global human relation.”
Importance of Communication
It is an established fact that the present era is often called the ‘Age of Communication and Information.’ The importance of communication has been greatly emphasized by all management experts. Communication, like birth, death, growth and decay, is a part of individual life as well as organizational existence. Its importance is self-explanatory and is a common experience of all as well.
The reasons for the growing significance of communication can be judged from the points – such as : (i) Coordination, (ii) Smooth Working, (iii) Effective Decision-Making, (iv) Managerial Efficiency, (v) Co operation, (vi) Effective Leadership, (vii) Job Satisfaction, (viii) Increase Productivity, (ix) Morale Building and (x) Achieving Managerial Roles.
DISCUSSION
Culture and Cultural
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Brown (2007, p. 132) argued that culture is a way of life within which people exist, think, feel and relate with others that binds them together. Because of this cultural binding, people tend to see the world with their own cultural perspectives and possess a tendency to perceive their own cultural reality as the correct perception. Consequently, when they deal with other cultures, they may suffer from misunderstandings. Such misunderstandings are likely to occur in teaching and learning English in the context of English as a foreign language because teaching English language cannot be separated from the English culture as ‘a language is a part of a culture and culture is a part of language’ (Brown, 2007, p. 133).
Culture is a basic part of the linguistic aspects of language and language teaching. As McKay (2003) notes, culture is imbedded in and affects the semantic, pragmatic, and discourse levels of language
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