Importance Of Communication Skills Course

Communication Skills Courses are an integral part of professional education these days. Communication is the life-blood of any organisation in today’s competitive world. The more effective the communication is in an organisation, the more productive it becomes. But communication skills courses are unable to deliver what is expected. This inference is made out of reading many research papers and articles in the area. Almost every research points out gaps between the objectives of these courses and the actual delivery. When the students of some of the professional colleges in NCR were asked about the reasons and their expectations from these courses, 36 per cent students wanted these courses to focus more on improving listening skills, almost

The growth of an organi-sation depends on how effective the communication is. Communication is a means to convey one’s messages to the other person in such a way that the message suffers the least distortion. Effective communication can be developed or improved through constant practice. Since, communication is one of the most important aspects of the corporate today, it is imperative that the students who are to join the corporate are given a very rigorous training in communi-cation in the colleges. For this purpose, communication skills courses have been made an in-tegral part of the curriculum of professional institutions. It is unanimously agreed that effec-tive communication skills courses play an important role in preparing the students for the workforce in the corporate. In fact the whole placement processes in these institutions rely upon effective communication skills. Students with reasonably good communication skills have relatively better chances of getting hired than those who are poor at communication. It has been observed that even students with valid professional degrees are not able to get jobs in the corporate and the major reason for this is poor communication skills. Therefore, it can be inferred that communication skills courses are not able to fulfil the objectives which have been

Business communication is the sharing of information between people within and outside the organisation that is performed for the commercial benefit of the organisation. It can also be defined as relaying of information within a business by its people. Business communication encompasses topics such as marketing, brand management, customer rela-tions, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. The students of professional and technical institutions have to be very thorough with the fundamentals of Business Communication if they want to be effective at their workplaces later in