Marketing is a business with the specific product or service in terms of the customer’s needs and their satisfaction. In order to extend the cognitive of the product in consumers’ mind, brand name and logo both are the main elements of a product and enterprise identity as they play a significant role in the communication between the product and consumer; however, name and logo are the first impression given by the product to consumers’ mind, therefore is one of the main reason why they both are a main component of a product. The article of rebranding mergers has stated how attitudes influence consumers’ choices, and this report aims to point out few interest and considerable topics, which basic about the influence of consumers’ buying attitude
• The cost of reaching the segment was taken into account because as a business we must invest in things that will benefit the business in terms of profits and market share. • Our customer segment had to be compatible with organisation’s objectives and strategy so that we can reach our financial objectives and
Creating & delivering customer value by developing suitable Product ranges & Services b. Explain what Marketing environment means and how microenvironment factors affect retailers. A company’s market environment consists of the actors and forces outside marketing that affect marketing management ‘s ability to build and maintain successful relationships with target customers. The marketing environment is made up of microenvironment and a macro environment. The microenvironment consists of the actors close to the company that affects its ability to serve its customers.
Last but not least, the marketing strategy will help you to be focused. In conclusion it will also show the different ways how to talk to your customers and how to concentrate on the most worth it ones. For making strategy to work we have to know who we are as a business and who is our
input and output market. In the market for input firms purchase raw material, labor services whereas in market for output they sell their goods and services to the clients. But in both market, they create value for consumer and suppliers. Every organizations need business strategy to earn profits. Industry analysis is useful for corporate strategy and business strategy.
For example, the government needs to study consumers' behavior to provide them with the goods and services they need to understand potential future issues such as disease, environmental pollution and so on. In addition, understanding the behavior of consumers is essential before implementing remarketing programs. For instance, the motives, attitudes or behavior of consumers when the product is low quality or harmful. Moreover, consumer behavior research not only benefits marketers but also benefits the business. Since it helps them create a strong point in understanding the customer, resulting in satisfying consumer demand for product / service satisfaction.
This approach can enable the organisation under consideration to gain benefit in controlling costs while fulfilling the demands of consumer services (Basu, 2001). The function of consumer service is considered as a designed standard for the satisfaction of consumers in such a way that the business intends to deliver to its consumers. Moreover, the order processing is designed for taking the consumer orders while executing the specific aspects of the consumers’ demand related to the products (Ellis,
The effectiveness of marketing strategies is enhanced by brand equity assets. Brand equity depends upon the favorability of the attitudes which customers hold about a particular brand. Building positive brand equity would enable an organization to enjoy a competitive advantage. It is imperative for firms to create unique, strong and favorable associations for building strong brands. Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers.
By creating a good services and show them that they are very important for the company so, that can increase their satisfaction. Those unsatisfied customers should show them more interest and let them to guide you there ideas and advices. But all of these cannot be happened if there is some problems between the marketing and operation management function which affect the quality of the company. Customer's satisfaction connected with the quality products of the
They can use long-term brand building advertising to emphasize key traits of the brand and products. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product 's merits exceedingly justify its price. Research Marketers deliver advertising messages with various intents and through various media. Market research is critical to understand how certain types of customers will respond to certain messages in those media.