Consumer Buying Behavior make reference to the buying behavior of the final consumer. Numerous factors and characteristics impact the individual in what individual is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands individual purchase or the retailers individual goes. A purchase decision is the result of every single one of these factors. An individual and a consumer is driven by culture, social class, family, personality and psychological factors
These all comes under personal factors which influence the decision of buyer. For example a young boy would like to buy a trendy bike where as a middle age man would go for car. All the factors which are motioned above influence the buyer decision directly or indirectly so all of them play a very major role in understanding the consumer behavior. This is very complex processes and therefore needs a detailed and vast study or market research. As every individual is different his needs and wants are also different so to understand the common reference point and to create and deliver the value to customer and what he wants is very difficult.
Consumer behaviour relates how consumer use and arrange of the pay for products and services. It is also how consumer makes a decision pay for anything. An effecting consumer decision making is a buyer that have moderate knowledge and past endure did more processing available information. More knowledgeable consumer tend to process very smart and ascribe based on assess in early and brand based judge in later
After evaluating the alternatives, consumer move to the purchasing process. According to Blackwell et al. (2012), consumer will go through two phases during the purchasing process. In the first phase, a consumer may prefer one retailer but end up buying from the other retailer because of a sales or a promotional event. The second phase involved in-store choices which are influenced by salespersons, store atmosphere, electronic media and point-of-purchase advertising.
Better understanding of consumer result in an efficient marketing strategies. The factors that influence consumer decision in fashion clothing can be mainly divided into three variables: Demographic, Psychographic and Socio-Cultural Influences. Consumer and Consumer decision A consumer is one who determine personal wants, buy products, and uses those products.
Now that the consumer has assessed all the products and gathered all the information that they need, they will deliberate which product to purchase and from that are able to make a logical decision. The consumer will also take into consideration where they will purchase the product and how whether it be online or in a store. Both of these factors play a major part in the consumers purchasing decision. At the fifth and final stage the consumer will analyse that they have made the right decision. During this process they will evaluate their satisfaction with product and overall happy.
Therefore, buying decision process are introduced to show the procedure of consumer making decision before, during and after buying a product. In addition, buying decision processes are differ in terms of the application by buyers and organizations. As elaborated by Kotler and Armstrong (2008), the buying decision process of buyers consists of five steps, which are need recognition, information search, alternative evaluation, purchase
1) The Implications of Customer Purchasing Behavior and In-store Display Formats (Rui Yinand Christopher S. Tang) In this paper, they have examined the retailer’s optimal order quantity and the retailer’s optimal expected profit under four scenarios: the customers are either myopic or strategic, and the retailer adopts either the Display All or the Display One format. To obtain tractable results, they have developed a model based on a situation in which the retailer announces both the regular price and the post-season clearance price at the beginning of the selling season and the customers arrive in accord with a Poisson process. When the customers have identical valuation, they have shown that, in equilibrium, each strategic customer should behave according to a
The buying process starts with problem recognition which means the buyer recognizes a problem or need. At this stage, the marketer should find out what kinds of need or problems arise, what brought them about, and how they led the customer to this particular product by using such as product, price, channel, promotion to stimulate customers to buy. When customers have already recognized the problem, the need or want for the product occurs, they can obtain information from several sources, including individual sources (family, neighbors, friends, acquaintances), commercials sources (advertising, salespeople, web sites, etc. ), public sources (media, internet searches, etc. ), and experience sources (handling, examining, etc.).