Few of the important Psychological Factors are: Self-Concept, Motivation, Perception, Knowledge and Belief and Attitudes. Psychological Factors The Internal influences that have effect on consumer behavior consist of an individual’s perception, learning, memory, motives, personality, emotions and attitudes. (Hawkins & Mothersbaugh, 2010, 274-275). The buying behavior of consumers is affected by various of psychological factors. The most important ones Motivation, Perception, Self-concept, Knowledge and Belief and Attitudes.
(11) On the other hand the environment of store can also provide mood of consumer through the setting, lighting and the services. Someone in a good mood is going to buy more and better things (Walters. C,1989). Socio-Cultural Influences Culture as the sum total of learned beliefs, values and consumes that serve to direct the consumer behavior of members of a particular society. (Monie) Fashion and clothing closely related to the cultural context in which they are made.
Cultural Factors: Culture is the part of every society and is the significant cause of a person’s wants, needs, and behavior. The influence of culture on consuming behaviors is different and varies from country to country. Therefore marketers should be cautious in analyzing diverse groups
This is often referred to as consumer influence rather than putting the consumer at the centre of the organization in a process which is often referred to as consumer dominion. 2.3.2 What Influences Consumer Behavior Marketers must fully understand both the theory and reality of consumer behavior. A consumer’s buying behavior is influenced by cultural, social, and personal factors. Cultural factors exert the broadest and deepest influence. Cultural Factors: Culture element refers to the beliefs, values, and views shared in a society.
1) Introduction Consumer Behaviour is defined as the “study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services ideas, or experiences to satisfy needs and desires,” we delve further to analyze these processes how they influence the decision making of the consumer. To get it right we start by identifying the influencers and then their methods and procedures in leveraging their influences and the consequential responsiveness in the marketplace. As consumers tend to rely on the expertise of those who know better than them, it implies that consumers’ decisions are influenced by the opinions of those they see as experts and credible source of information. This brings us to the concept of
So the motivation factor also exerts impact that how much efforts their consumers willing to put in their purchase decisions. External factors: Interactions and observations from the society are the big players in developing the consumer buying behavior. Family, friends, culture, social class strongly influence that what people wear, what they eat, where and how they want to travel. Consumer’s buying behavior has significant relationship with brand image and
Because in the family also served a variety of roles, so that they not only buy necessary goods for themselves, but also supplies the majority of children, the elderly supplies, household goods. 2 Female consumers have a great influence. Women usually have strong communication skills, ability to infect and spread ability, good through persuasion, advice, messenger, etc. have an impact on other consumers around. Female consumers will buy their own products using the experience and satisfaction accepted satisfactory service experience as his bragging, use every opportunity to preach to others, to prove his visionary or
Consumer behaviour as a concept, involves much more than ‘buying things’. It focuses on the study of ‘how having (or not having) things affect our lives, how possessions influence the way we feel about ourselves and about each other – our state of being’ (Soloman, 2006). This includes identity, which can have a significant impact on consumer behaviour. This essay will consider the impact of identity on consumer behaviour, applying the understanding to products and different contexts. It will also explore the different types of identity and the effects on consumer behaviour.
Everybody is a consumer. A consumer is a person that purchases goods or services and uses it. Each consumer has their own purchasing behavior. According to Lamb, Hair and McDaniel (2003), consumer behavior represents processes by which a consumer uses to form purchase decisions as well as to use and dispose of purchased goods or services including types of factors that influences purchase decisions and the product used. In general, there are three types of factors influencing consumer behavior in buying a car which are social, personal and psychological (refer to Figure 1 in Appendix 1).
2.3 Theoretical Literature Review 2.3.1 Consumer Behavior In promoting of merchandise and services, perception of end-user habit has been significant since, organizations contract with end users who are dissimilar in life. To assist spot what is imperative to the buyer, knowledge of customer conduct is important. This will help suggest the important influences on consumers’ decision making enabling marketers to give goods and services that meet the needs of their target market. Loudon and Bita (1994) gave this definition of consumer behaviour as “the physical activity and decision process people engage in when evaluating, acquiring, using or disposing of goods and services” Consumer buying behavior refers to the buying behaviour of last consumers—people and households who buy goods and services for personal consumption (Kotler et al, 2008). The study of consumer behaviour focuses on how people make decisions to spend their available resources (time, money, effort) on consumption related items (Schiffman and Kanuk, 2004).