Importance Of Consumer Perception

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Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.

There are some of the reasons behind the maintenance of consumer perception of the business and industries:

1. Creating brand awareness

2. Creating brand loyalty

3. Enhancing consumer loyalty

4. Developing brand image

5. Competitive advantage

Before purchasing or experiencing products and services, customers have a tendency to develop certain perception. Perception usually varies from customer to customer, product as well as service quality. Hence, from
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Digital marketing is a platform that accelerates the marketing activities to a different level that provides the organization ample enough opportunity. Thus, a digital marketing platform operates under using digital technologies and the primary and the most effective medium is the internet. This therefore helps the organizations to attach with a million customers within a short span of time.

Some of the various platforms, organizations do undertake while implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization and e-mail marketing. Some of the digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently. Thus, it also stated as the online marketing platform that helps to connect with the clients and the audiences and thus helps in effective customer
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Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process.

These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand

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