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Importance Of Consumer Perception

779 Words4 Pages

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.

There are some of the reasons behind the maintenance of consumer perception of the business and industries:

1. Creating brand awareness

2. Creating brand loyalty

3. Enhancing consumer loyalty

4. Developing brand image

5. Competitive advantage

Before purchasing or experiencing products and services, customers have a tendency to develop certain perception. Perception usually varies from customer to customer, product as well as service quality. Hence, from …show more content…

Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process.

These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand …show more content…

This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness.

Lastly, it is essential to conclude that not only business professionals, but students also need to have proper grip and awareness over the field of digital marketing since it also provide future prospect in their career.

This article is based on the efficiency of digital marketing and its impact over developing customer perception. Based on the customer perception, business entities used to develop brand image and awareness in the market and the digital marketing platform accelerates such process very rapidly. This article thus focuses on various verticals of digital marketing platform and its impact over the customer

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