It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing.
Moreover, access to Facebook attracts low costs, and also people can access information posted earlier quickly and with ease. Facebook is an effective platform for communication by many business organizations. Information exchanged can be used to effect change, improvement of products and also the improvement in service
Indeed, the goal is to be visible on the internet. Nowadays, we use the internet as soon as we do research. Being visible on the internet increase the probability of gaining market share, therefore it should be a major challenge for companies. For example, by buying keywords on Google, the company can appear in the first search results and position itself as a leader. The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services.
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
More specifically, social media marketing by using channels such as Facebook, Google AdWords, and Instagram has provided for numerous channels through which businesses can further reach their customers across the globe. With this in mind, social sites have therefore provided large corporations, midsized companies, and small businesses unlimited opportunities through which they can grow and remain competitive (Gunelius,
Multimedia is the effective way to communicate with customer in the world . It is used widely in different sectors by using different types of media like video, animation, sound, text and picture. The evolution of multimedia has evolved new challenges and opportunities in the business world. Multimedia is impact industry opinion and the decisions buyers. It has become an important part of the overall strategy for any company to direct marketing.
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
We use internet as a platform to operate business which give us a great advantages to reach customer easily, thus, we also utilize all social media and run a lot of marketing strategy. Because of Kings & Queens products are unique, customers able to differentiate our product with others which give us an absolute
But, it will increase number of audience to site by photos sharing. People are more attracted towards sharing photos. With Instagram, they can share a photo and let followers to know about their favorites. • Increase Your Marketing Channels: Other great advantage of this media is, it will increase your marketing channels. Instagram will make you to share your photos in automatic way.
Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information, service and support. It also creates positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. 2.