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Essay On Consumer Well Being

1471 Words6 Pages

Consumer Well Being: Relative or Absolute Abstract: Consumer well being is imperative due to the fact that it plays a major role today in compensating for the desolation caused by modern-day life style. With increase in consumer culture in India and as Indian culture progressively more influenced by western culture, there is a need to discover the notion of consumer well being with respect to Indian consumers. With reducing size of families, staying away from home for work, today people are too busy that the only recreation activity they are involved in is time spent at shopping precinct and malls. The consumption activity forms the major part of leisure time endeavour. This paper attempts to study that how well the concept of consumer behaviour defined and determined so far fit in for Indian consumers, the extent to which the measures developed can be applied to measure the consumer well being of Indian consumers and suggest the alterations, if required, in the existing measures of consumer well being to best suit the Indian consumers. The outline study of existing conceptualization and measures are partially …show more content…

The level of satisfaction that one receives from consumption decides the well being of individual. The Consumer well being is imperative due to the fact that it plays a major role today in compensating for the desolation caused by modern-day life style. People are looking for well being in what they acquire and consumes to make up for the bleakness brought out by contemporary way of life. People try to nourish their well being by indulging in consumption that they believe would help them to balance out for the complexities and other occupancies of life. Thus consumer well being is up-and-coming as a critical notion in marketing domain (Pancer;

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