Furthermore, the case was mainly tackling the intensity of competition for subway as a sub fast food restaurant demonstrating the growing direct competition among Subway’s rivals such as Arby’s, Miami Subs, and Schlotzsky’s and also the indirect competition with McDonald’s, Burger King, and KFC. In addition, the topic was talking about the competitors’ effort to enter the market by initiating upscale shops that go beyond the fast food service, offering eat-in business and family gathering along with a variety of menu offerings including salads, sandwiches, pastas, soups and desserts. Also, some restaurant went beyond the traditional sub offerings introducing a wide range food including gourmet burgers, gyros, chicken and shrimp platters, as well as hot and cold subs. Again, Subway was competing to offer the best value for the price paid to get over Arby’s, Blimpie and Jerry’s Subs who go head-to-head with
Expansion opportunities worldwide. Threat: There are an important numbers of competitors. The risk of bird flu such as Avian influenza. Marketing Product : Although nandos is categorized as a fast food company, its restaurants try create a relaxed environment that is unique in every restaurant. The main course served includes chicken; however, the restaurant improve their products with the spices.
Therefore, just like McDonalds which opens a new branch a competitor also opens one in the same area or vice versa. Burger King is the second largest fast food burger chain and is famous for its ‘Whopper’ product.in 2010 3G Capital bought the company and a series of changes have been implemented. How exactly BK popularity did gained its momentum? Its selling point played an important role in this. A lot of the Fast Food chains sell taste and convinence.
Burger King Marketing mix Price Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the customers and sees to it that the customers feel satisfied paying the price they are for the items so the prices range from easily accessible to, to high price range as it has a vast number of customers from different income range. The prices are also determined by looking after the prices of its competitors. Burger King recently joined McDonalds in offering a $1 double cheese burger. Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer drink.
Executive Summary: In this task I will be looking at two fast food franchises, Burger King and McDonalds’s, in the South African region. These two franchises are direct competitors of each other as they are both a burger fast food franchise. It is important for both of these franchises to asses their competition and learn from them in order to obtain a competitive advantage. I will be providing a brief background about these two franchises on a global scale and a national scale. I will also be looking at the marketing of these two franchises in detail and will be discussing the 7P’s of the marketing mix.
Evaluate the food and beverage service in catering industry Name: Chow Wing Yi Student Number: 1628462 Class: Airbus Introduction In this project, I have decided to choose McDonald and Out Back Steakhouse as my major targets. First of all, McDonald 's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonald 's restaurants serving in 117 countries.
Just as McDonald’s embarks on this marketing strategy, so does other fast food chains. To be able to compete with the biggest name in the industry, the competitor must be able to keep up. Therefore, just as a new McDonald’s opens nearby, a competitor is also opening in the same area or vice versa. Burger King is a franchise operation and is the second largest global fast food burger chain, most famous for its ‘Whopper’ product. The company was bought by 3G Capital in 2010 and a series of senior management changes have since been implemented.
The Coop Case Analysis Opinion By – Arkesh Sharma (EPGP-06-158) Radhesh PV (EPGP-06-051) Abhishek Bansal (EPGP-06-167) Tanvi Chandra (EPGP-06-143) Case Summary: The Coop is a Quick Service Restaurant (QSR) which serves chicken. It was opened in 1974. It is growing at a steady rate of 10%. The primary motto of the Coop was “We are Chicken” which worked on a simple philosophy – “To provide the Best tasting meal around by specializing in the preparation and delivery of Chicken”. The side dishes include French fries, baked potatoes, corn on the cob and two types of chicken sandwiches.
English fast food had impressive local variety. At times the judiciousness of a dish turned out to be a piece of the way of life of its separate range, for example, the Cornish pale and rotisserie Mars bar. The substance of fast food pies has shifted, with poultry, (for example, chickens) or wildfowl generally being utilized. Since the War, turkey has been utilized all the more much of the time as a part of fast food. The UK has embraced fast food from different societies too, for example, pizza, kebab, and curry.
There is few reasons why KFC is more successful than Chicken Licken. One being that KFC had been very popular in the US, so when it expanded to South Africa , the community had a desire to purchase their product purely because of the fact that it was foreign. From this early stages KFC already created a strong customer loyalty as it was the only fast food restaurant that was providing quality fried-chicken in the form of fast food. Because of its success in America the company already had the finance to expand even further when it reached South Africa. If we look at the start up of Chicken Licken compared to KFC we will see that Chicken Licken did not have the same successful start