Importance Of Consumerism In Kfc

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Abstract This assignment had discussed on the consumerism or consumer movement and background of KFC as below. Besides, there are two serious issues happened which are KFC employee fight with customer in I-City Shah Alam and KFC food tampering scandal. KFC management had make apologies on the issues to solve the problems and maintain customer long-term profitable relationship. KFC outlet issues and the stakeholder involved had been discussed also. Employee and outlet manager must understand their roles and behaviors, attitudes and values in workplace and towards customers. Consumerism or consumer movement The increasing complexity of economic life has led to organized, collective efforts by consumers to safeguard their own right in many nations.…show more content…
So, the importance of consumerism is linked to the idea of consumer right. There are three type of consumer right. The first one is right to choose Right to choose which means consumers should be provided a different kind of products or services in terms of the price and quality and so on to be chosen from. Right to be informed means that the consumers have the right to be informed regarding the price, quality, warranties, and other products related information, Right to be heard which means consumers would be assured by government whose will concerns about the complaint of the consumers and act with equitable ways through statutes. The importance of consumerism are let the consumer understand and be aware of their right. The consumer can raises against exploitation and seek redness of their injustices because it is the responsibility and power to identify their rights and protect themselves. But, if the consumer didn’t know their right, they might face the problem such as purchased of unsafe and imperfect product, fraud from the seller and remedy from seller in response to compliant and other disadvantages for consumer. For example, for the products with an extended lifespan, the consumer has their right to ensure and understand the details of the after-sales services and warranties of the products they…show more content…
Consumerism also encourages the use of discretionary income for spending and purchasing and living in consumerist societies which eventually lead to materialism. The final result of consumerism can cause the consumers express themselves with commodities to represent their ideal ego or lifestyle. Background of KFC Kentucky Fried Chicken known as KFC is a fast food restaurant chain founded by Harland Sanders that specializes in fried chicken and KFC headquartered in Louisville, Kentucky, in United States. It is the world’s second largest restaurant chain. This company owns the Pizza Hut and Taco Bell chains in international. QSR Brands (Malaysia) Holding Sdn. Bhd. is the KFC license holder in Malaysia. KFC are very popular in the fast food industry, it diverse the market by challenging the hamburger market in same industry. KFC was one of the first fast food company and expand internationally. KFC restaurant was opened in 1973 and it was the first restaurant and located on Jalan Tunku Abdul Rahman. Malaysians can enjoy the great taste of KFC fried chicken. In fact, KFC Malaysia has developed a unique Malaysian personality of its own. Today KFC have over 500 restaurants in Malaysia and will be increase in

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