Methods Of Content Analysis

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My discipline, which s Media and Cultural Studies, my major needs me look into the postmodern mass media productions and their behind values in culture. Which means, the content analysis is used to investigate the content of the Mass Media, although it has applications across a wider range of spheres – the analysis of historical documents, for example, mass produced urban culture, movies, advertising, pop music, and science fictions. And the interview should be introduced in usages, strengths and weaknesses in further elaboration. The method of content analysis enables the researcher to include large amounts of textual information and systematically identify its properties, such as the frequencies of most used keywords by locating the more…show more content…
The purpose of the research interview is to explore the views, experiences, beliefs and/or motivations of individuals on specific matters, for instance, the factors that influence their attendance at the dentist. Qualitative interviews method is believed to provide a 'deeper' understanding of social phenomena than would be obtained from purely quantitative methods, such as questionnaires.(1) In social science, interviews are a method of data collection that involves two or more people exchanging information through a series of questions and answers (2, Belk, 35.) via face-to-face or electronic devices. There are four types of interviews: 1) Informal; 2) General; 3) Standardized; 4) Closed,…show more content…
In this article will mainly focus on the discussion of qualitative type. First of all, qualitative interview is also called as in-depth interviews. The researcher has a particular topic about which he or she would like to hear from the respondent, but questions are open ended and may not be asked in exactly the same way or in exactly the same order to each and every respondent. In qualitative interviews, the primary aim is to hear from respondents about what they think is important about the topic at hand and to hear it in their own words. During the research design phase of a project, the investigator needs to consider a rationale for identifying and using a particular setting as a data collection site (Marshall & Rossman, 1999) (7). Also, a decision must be made regarding who will serve as the researcher and the research study population. Bruce L. Berg gives considerations for researcher about the preparations of the interview; he states “it is important to select your sample in a systematic way so as to ensure that the community/users/external actors see it as a credible and indicative
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