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Importance Of Convenience Essay

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Dictionary of Webster defines convenience as “anything that enhances to one’s comfort or Saves labour; suitable, nearby or helpful device, object, service, etc. Existing findings focusing on convenience show that convenience plays a influential role in the relationship between consumers and their service providers. Inconvenience has been shown to be a motive that customers quits a relationship. And convenience has been shown to be a key factor that customers strengthen a relationship. Convenience has been one of the ultimate motivations underlying consumer inclinations to adopt online purchasing behaver pattern. As consumers give less time to shopping and additional time to other undertakings, their aspiration for convenience has mounted and their devotion has been diverted to virtual Shopping as an alternative medium. Key point of departure for online retailers who wish to take steps planned to increase the speed and comfort of shopping is to advance an understanding of the main dimensions of online shopping convenience and the precise domain within respectively dimension. Convenience occurs when the obstacles to the undertaking of an activity are reduced or eradicated. In visiting a retail store, the consumer must contend with …show more content…

One such characteristic is one-stop shopping. By avoiding the necessity to patronise multiple centres, it serves as an important time-saving strategy. Likewise, the immediacy of the centre to a large population will also serve as an important means of reducing travel time for the local population. Stretched trading hours offer two related sources of time convenience. The 1st is to provide consumers with greater elasticity as to when they decide to shop. Related to this, is the option of shopping at less free times; thus, avoiding the sort of time intervals that come with heavy traffic, congested stores and long

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