Importance Of Corporate Social Responsibility In Business

3.0 What is Corporate Social Responsibility and Its Importance on Businesses?

Corporate Social Responsibility has been viewed as the sense of responsibility exhibited by a company towards the community and environment within which it operates (Business Dictionary, 2014). The definition of Corporate Social Responsibility can further be broadened to account for volunteering and philanthropy through an expansion from the stakeholders’ perceptive.

Implementation of Corporate Social Responsibility may go beyond compliance for a firm depending on the type of business model adopted by that firm. As a result of this, firms usually engage in Corporate Social Responsibility actions to improve beyond their interests and that which is required by law (McWilliams

Usually, these kinds of productions and deliveries are achieved by utilizing limited resources. The resources are set and planned to meet the needs and wants of consumers (Umar, 2014). As the aim of every organization is to positively serve and satisfy the society, the activities of the organization is efficiently carried out in order to maximize and improve profitability. It is believed that most organizations fulfil their social responsibility through this means.

In light of globalization, most organizations operating globally or internationally are usually faced with an increase number of ethical and moral issues. For instance, organizations may face issues of cross-cultural situations. This is where many international organisations are being accused of ethical misconduct in carrying out some of their functions. This exposes most organisations operating internationally in a cross-cultural setting to various ethical norms and values which have to be taking care of in order for the organisation to succeed. Addressing such ethical issues has never been easy. However, it could be influenced using some ethical approaches. The descriptive-prescriptive and normative approaches have been covered in this

At certain levels, some of these rules and policies may contradict the ethical considerations and social principles of its working environment usually at the international level. This may cause conflicting issues between the organization and the society within which it operates. Advertisement has been identified as the most common conflict factor that usually arises between organizations and society. An advertisement can cause conflict between the organization and the society if either the message of the advertisement appears unwholesome or conveys a negative value to the audience. Moreover, unwholesome messages can mislead the audience. A typical example is the use of unwholesome slogans such as “Do whatever you want” in an advertisement (Umar, 2014). The “Do whatever you want” advertisement slogan is old aged slogan which most people perceived to violate the sensibility of its audience. The “Do what you want” slogan was finally argued on and modified to “Do what you