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Summary: The Importance Of Cross-Cultural Communication

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Introduction: Importance of Cross-Cultural Communication

In an increasingly globalised world, different cultures often run into each other. Travelling, migration, transnational businesses, mass media, social networking and the Internet – there are a myriad of reasons that necessitate them to communicate with each other. Cross-cultural communication becomes an inevitable fact of modern life. Because different cultures often have different and even conflicting worldviews, it is also inescapable that conflicts can arise in cross-cultural communications. Scholars of the subject have been looking for ways where different nationalities and cultures can interact with one another successfully and engage in an effective communication.

This paper intends to look at some methods for conflict resolution proposed by scholars of cross-cultural communication. It will do this by examining two case studies where prospects for effective cross-cultural communication are challenged. The paper then proposes methods that could be used to address the challenges. As required, the paper will also analyse the methods - study their advantages, disadvantages and propose recommendations to improve prospects for an effective cross-cultural communication

Literature Review on …show more content…

For a start, scholars agree that communication is not limited to the mere act of talking. Wandberg (2000, in Kic-Drgas, 2015: 74) stated that communication also involves “gestures, facial expressions, and other ways we express meaning”. In a similar vein, Adler (1991: 63) pointed out that communication includes verbal and non-verbal messages, as well as consciously and non-consciously sent messages. Consequently, addressing conflicts in cross-cultural communication would need to take into account these wide-ranging aspects of

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