Cultural Diplomacy

widely analysed. The commercialization of the culture and culture industry propagates the dominant culture of the time and its institutionalisation. It tries to disseminate this dominant culture across the globe and treats indigenous cultural practices as the ‘other’. Therefore, there is a hidden politics of erasing of the diverse specific practises in the world towards the universalisation and homogenisation of the dominant culture. For this cultural diplomacy is a major tool. This paper analyze how the subordinate cultures are erased in the globalized world. it is true in the case of literary narratives too. The genuine regional narrative practises have lost its significance. The emphasis of this paper is the study of how the diverse cultural

It is a clear attempt for a mental conquest. English texts and novels are seen as a super power to a mental conquest of ideologies and cultural base. It gradually developed in India a class of people who mentally support the British culture and accepted it as a dominant one , sometimes superior than our indigenous cultural practices. Here the introduction of English text and language becomes a part of cultural diplomacy. According to Milton Cummings, “Cultural diplomacy has been defined as the exchange of ideas, information, art and other aspects of culture among nations and their people in order to foster mutual

For Arnold ,culture is “the best that has been thought and said in the world”(41). He see the popular culture as a sort of anarchy and this of can be rectify through the institution of education. The Italian philosopher Gramsci introduced the concept “cultural hegemony” to convey how cultural homogenisation happens. When people come under the influence of a dominant culture, they feel an inferiority of being the “other”(124). The ruling class rule by creating a fear in the minds of subordinates. The same things happen in culture too. So they always think under the oppressive state power and the ‘panopticon’ of the state eye, they have to assimilate and take over the dominant culture of the dominant