Importance Of Cultural Identity

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Cultural identity plays a very vital role in cross cultural communication, people from a particular culture communicate with partners and employees from many different cultures and in this situation every individual strives to keep their cultural and individual identity. According to Gardiner and Kosmitzki, identity is defined as “a person 's self-definition as a separate and distinct individual, including behaviours, beliefs, and attitudes” (Gardiner & Kosmitzki, 2008, p. 154). Also, Ting-Toomey defines identity as a "reflective self-conception or self-image that we each derive from our family, gender, cultural, ethnic, and individual socialization process"( Ting-Toomey, 2005). Both definitions bring out the generalisation of cultural identity…show more content…
Acquiring and developing cultural identity emerges from group membership or the act of belonging to a group. Ting-Toomey mentions that, “individuals acquire and develop their identities through interaction with others in their cultural group” ( Ting-Toomey, 2005). The values and beliefs of the group in which a person belongs influences the cultural identity build up. The first and most important group which every individual belongs to is a family, and through a family values, beliefs, and social are shaped by the help family members which is closely in relation to the culture which the family originates (Samorava , Porter, & McDaniel, 2009, p. 163). All these beliefs, values and social roles which are shaped in the family act as the main guidance to cultural identity formation, but later on individuals also join other groups with different interests, which also shape values, beliefs and social roles. Belonging to a group is inevitable and since groups play a dominant role in cultural identity build up, so shall the same groups influence a person’s behaviour with others whom do not belong in the same…show more content…
After being aware and understanding cultural identity, this will help in establishing the cultural identity. One of the ways of establishing cultural identity is through communication. Molden states that "it is through communication that we are able to express and (hence make known) our similarities and dissimilarities to others"( Molden, 1998). Communication which is used to establish cultural identity can take various forms viz; conversation, dance, ceremonies, and social activities ( Buckley & Kenney, 1995). Cultural identity can also be established through some cultural rites in various cultures which increase the individual’s awareness about who they are (Gardiner & Kosmitzki, 2008, p. 71). Cultural identities are signalled by the involvement in commemorative events in the a particular environment, during these events established cultural identities have an opportunity to rekindle their cultural identities, as well as unite with members of their community (Samorava , Porter, & McDaniel, 2009, p. 166). Employee’s identities are very complex and they are greatly shaped by culture, and establishing cultural identity is very important giving the various ways of doing it, one of the most important being language, accent, and how names are called, reflecting who the person is, and where they come from
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