Importance Of Customer Needs Essay

. IMPORTANCE OF THE STUDY Anticipating customer’s needs is as important as reacting. Understanding and knowing your customer’s preferences before they buy allows you to create an even stronger experience.

For Example,

Some hotels have a way of recording and tracking their customers likes, dislikes and requests based on their past hotel stays. A waiter at a restaurant recognizes a guest and asks if he/she wants the “usual dish.” Similarly, the salesperson at a retail store calls their customer to let him/her know his/her favorite clothes are on sale. These business people know what their customers like – and dislike. In other words, they know their customers’ preferences.

By knowing a customer’s preferences may help increase sales, you should

They may make decisions related to budget pressure, family needs or work demands.

You would also want to be conscious of how they shop. This will involve monitoring to understand what their habits are, such as shopping in store or shopping online and whether or not they make spontaneous or carefully planned decisions.

Learning About consumer preferences and needs

The more a business understands about its customer’s tastes and preferences, the more successful its sales strategies will be. Taking time to learn about customers – what they value, what they know and what their communication preferences are – can help the effectiveness of sales strategies.

Building Relationships

Businesses need to build good relationships with consumers so they keep coming back and refer others to buy our products. Building relationship requires attention to the customer relationship at all levels, from the initial point of contact through upcoming sales and during when sales are lacking or minimal. It is more costly to get a new customer than to maintain an existing customer, so efforts made on building good relationships can pay off