Product-related attributes associated with packaging, pricing and brand awareness, inter alia, tend to create and reinforce the relationship between the consumer and the brand (Suresh et al. 2012). Consumers respond to packaging based on a set of prejudices, learned reactions and individual preferences that help to catapult certain products to dominance in today’s dynamic markets (Aaker 2010). Certain shapes, colours, sizes and textures naturally influence consumers to respond positively, whilst others evoke negative reactions (Aaker 2011). With rising consumer affluence, consumers are often willing to pay a little more for the convenience, appearance, dependability and prestige of better packaging (Kotler & Armstrong 2010).
Organizations find it difficult to make dream to be outstanding brands until the point that they puts resources into their promotional endeavors, for which purchaser market is ruling through advertisements (Hussainy et al., 2008). Customers will probably connect with advertisements of those brands, which have psychological (that is, emotional and rational) values and messages. Emotional and rational interests give a solid brand sign and empower class-based processing. Advertisers utilize distinctive interests in advertisements which stir the observer 's feelings which prompt product purchase attention. They utilize distinctive psychological hindrances, models, big names, make convincing appealing environment which straightforwardly impacts at the forefront of customers ' thoughts and their buy expectation.
This strategy essentially gives firms an advantage as the customers form the basis of the firm’s profitability. Matey, (2016) stated that a customer-driven marketing strategy focuses on meeting the needs of the customers and examines how the products or services can meet those needs. The six important components as mentioned throughout this essay which are: repeat buyers, higher prices, loyalty in crisis, word of mouth, one-stop shopping and new product innovation (appendix 1) all contribute to providing profits, corporate performance, and growth allowing a firm to obtain a competitive advantage over another. While all the factors highlighted in appendix 1 are needed the most important which marketers are highly concerned with is customer satisfaction; this firstly provides the foundation to all the supporting components. While targeting different sectors of the market through marketing research will create value it will also enhance the product and make it more marketable.
Brand tryst is an important mediator factor on the customer behavior before and after purchase of the product. Brand Attitude Brand Attitude will tell what people think about a product or service. Whether the product answer a consumer need and just how much to product is wanted by the consumer. Brand Affect Brand Affect describes the relations between consumers and brand under certain category and it can be considered as the general evaluations of the consumers for brand. It is defied as a brand’s potential to elicit a positive emotional responses in the average consumer as a result of its
• Enhancing the brand image of the product as well as the corporate image of the business. 2. Explain and outline the main methods of above-the-line promotion • Informative advertising – the focus here is to provide information about a products features, price, or other specifications to consumers • Persuasive advertising – this aims at convincing customers to buy one
After they become your customers, you can analyze the process in order to produce more desirable content and show your expertise. There are several reasons why inbound marketing is so important for SaaS companies: It’s affordable: Inbound marketing requires that you understand what your customers want, what are their challenges and what you should
This study is an initial attempt to consider several ways to manage Propen-tus’s relationships and interactions with existing and potential customers, in other words, customer relationship management (CRM). According to Buttle and Maklan (2015), CRM is not only about the application of technology but also a strategy to learn more about customers’ needs and behaviors in order to acquire, retain and develop stronger relationships with them, or even to terminate the relationships when needed. CRM affects the way how a com-pany operates to improve customer service and marketing functions to market more effectively and increase sales. It is grounded on high quality customer-related data and enabled by information technology (IT). 2 BACKGROUND 2.1 The
Persuasive Promotion This type of promotion is done during the growth and maturity stages of the product life cycle. Persuasive messages are sent through various channels and mediums to the customers to attract and engage with them. The aim of this promotion is to ensure that the customers select the particular brand over the competitors while making a booking or a
Market segmentation is considered to be one of the major practices used in marketing that aims at identifying distinct groups of people who have similar needs, desires, behaviours, lifestyles, attitudes and other characteristics. It plays a crucial role in the strategic marketing planning process of the firm as products and services designed for specific groups of consumers can be developed more efficiently and economically, and helps the company gain a competitive advantage over rivals. It is easier for the company to concentrate its efforts on satisfying one smaller group of people with similar needs instead of trying to satisfy everybody and subsequently ending up with zero effect on satisfaction. By segmenting the market, the marketer can get a better insight into understanding its consumer needs and better allocate its resources. Successful segmentation can further expand the market by reaching new customers (Blythe, 2005).
The stakeholder has great importance in business tourism. They organized a different seminar, conference and meeting on different sectors of the market for the achievement of tourism. These stakeholders implement new ideas and changes as part of development process. Tourism is the major