1. Consumer behavior in banking The banking industry has endured some dynamic transformations in the recent years and is constantly developing due to financial globalization, technological advancements and changes in consumer tastes and needs for banking services (ref). Figuring out the behavioural intentions of customers is of great importance within this industryIn the bank industry of great importance is to figure out the behavioral intentions of customers, since favorable intentions will have
2.2.10EXPERIENTIAL VALUE, `TRUST, PURCHASE INTENTION AND LOYALTY Studies that have been conducted to understand the influence of experiential value on purchase intention trust and loyalty, all these studies has been discussed in this section of the thesis. Sirdeshmukh et al (2002) stated that the development of trust in the Internet environment is particularly important for online businesses, because it may reinforce the buyer’s trust in and loyalty toward the e-transaction. The authors develop a
relationship between perceived service quality, perceived value and customer satisfaction. The principle goal is to talk about the effect of perceived service quality and perceived value measurements on customer satisfaction in the hospitality industry. To guarantee consumer loyalty, one needs to understand the components that can accomplish this objective (Sanja Raspor Janković, 2013). To discover whether consumer loyalty can be impacted by perceived service quality and perceived value we need to discover
we need to investigate the predicting consumer intention to use mobile service. This chapter will discuss about five main variables such as self-efficacy, perceived financial resources, perceived credibility, perceived usefulness and perceived ease of use. 2.2 Self-efficacy According to Fidani (2012), the more confident an individual is in his/her technical skills or greater the experience he/she has with a mobile phone, the more likely that intention consumer to use mobile service would be highly
Experiential value and brand loyalty Research on consumer technology has primarily focused on technology acceptance behaviour (Swilley, 2010), consumer innovativeness (Blythe, 1999) and other personal or product characteristics (Hirunyawipada, 2006). These studies have focused on the hedonic aspects of consuming technology and not much has been researched on the experiential aspects of it. The role of creating consumer value through experience is not limited to just companies like Disney World
simple oversight that they do not put the targeted consumer culture first. Holt (2004) argues that cultural relevance drives brand preference, not the other way around. The consumer culture is therefore decisive when branding, and the branding approach must be adapted to the current consumer culture stimulations in order to be effective (ibid). Broadly speaking, consumer culture is defined as ‘a system in which the transmission of existing cultural values, norms and customary ways of doing things is
luxury brands evoke product integrity, high value, a culture and strong history, and rely on marketing and endorsement. According to Vigneron and Johnson (1999), four effects can explain luxury consumption. The Veblen effect corresponds to the perceived conspicuous value. Veblenian consumers attach more importance to price as an indicator of prestige, with a view to impress others. The Snob effect corresponds to the perceived unique value. Snob consumers perceive price as an indicator of exclusivity
that when making a purchase, consumers would first perceive the brand as a sign of quality before evaluating other factors such as physical appearances, packaging and price). Another research made by Rao and Monroe in 1989 proved that both brand and store name have a positive effect on perceived quality. Therefore, this study adopts a
Value represents a very important concept in the marketing literature and so many scholars and researchers have tried to find a definite and fixed definition for it. However this wide concept definition couldn't be reached due to many reasons. Literary, perceived value often has an ambiguous definition, especially when using the terms value and values as there is a need for the meaning of the terms “values” and “value” to be clarified (Agle and Caldwell, 1999; De Chernatony et al., 2000; Solomon
marketing between producers and consumers. The core of relationship marketing is relations, a maintenance of relations between the firms and the actors in its micro-environment that is the suppliers, market intermediaries and the customers as the important actor. The strengthening of strategic network competition has given a remarkable development to the rise of relationship marketing.