`Chapter 1 INTRODUCTION In recent years a lot of works have been done on the efficiency of customers Relationship management and customers Retention which makes this topic highly prominent in different academics and attracts attentions of scholars, researches to work on it. In any organization customers have different economic value to the company and companies design their communication strategies according to the customer desires and demands. Past studies have forces on components of CRM strategy like the link between customers satisfaction and business performance (Kamakura.al 2002); (Reinartz and Kunav 2000), Customers profitability heterogeneity (Niroy,Gopta and Narasimhan 2001),customers loyalty programs (Verhoef 2003), Many organizations
The CRM approach analyzes data about customers ' experience with the organization, in order to improve business relationships, specifically focusing on retaining customers, in order to drive sales growth. CRM (Customer Relationship Management) is software that is used to record, track, and report on all prospect, customer, and vendor activities and transactions. CRM allows the travel agency to have information that is immediately available, complete and up-to-date, enabling them to respond appropriately to any request, to increase effectiveness and success. Importance of Customer Relationship Management (CRM) in a Travel Agency Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with travel customers. Customer relationship management is not only pure business but also ideate strong personal bonding within people.
3- Research literature Customer relation management The term CRM came up with its current concept since the 1990s and was developed in the form of a business strategy to select and manage the most valuable communications with customers. CRM requires a customer-oriented philosophy and supporting culture of the effective marketing, sales and after-sales processes in the organization. Customer-oriented culture is based on a simple concept of one-to-one communication between customers and salers. This attitude looks to each customer in the eyes of a person with his wants, purchases, and needs. By utilizing CRM, customer relationship with the company and its needs are analyzed and analyzed.
1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.
Due to different country’s policy, different business model are required for IKEA to run their business. For examples, IKEA will need to implement joint ventures as their business model to become successful in the Indian and China marketplace. Since the government for these countries requires that local business operations own about 51% control by Indian nationals, IKEA 's should find the right partner for its own. There are some advantages and disadvantages for IKEA to implement Joint venture as their business model. For the advantages are provide an opportunity to IKEA to access to the new markets and distribution networks, increased capacity to expand their business in foreign market, IKEA can share the risks and costs together with their partners and it will help IKEA to access to local resources, including specialised staff, technology and finance aspect.
1/1986 on Economic management for renewed growth, Kenya’s vision 2030 among other sources. Kenya’s foreign policy is guided by a strong belief that its own future is tied to the stability and security of its environment and its heritage as its basic source of Kenya’s
The Customer Relationship Management concepts are all about gaining trust of the customer, so that the transection can be converted into relationship. The Customer Relationship Management technology is important for all sectors and can be applied
Customer relationship management collect store and processes customer information to enable fair and easy to access when the information is need for daily activities. Technology application for customer relationship management, by restraining the pressure of relational information processes on customer relationship performance, performs important supportive roles Many firms have invested in CRM technology eager to differentiate between lucrative and unbeneficial customers, supply tailored service, and gain higher customer retention. How CRM works to achieve and improve activities in the banking
INTRODUCTION Customer Relationship Management (CRM) focuses on collecting and managing static customer data, such as past purchase information, contact history and customer demographics. This information is often sourced from email and phone interactions, commonly limited to direct interactions between the company and the customer. CRM is comprised of marketing, sales and support functions whose purpose is to move the customer forward in the chain with the aim that the customer keeps coming back to buy more stuff. Traditional CRM is based around data and information that the brands could collect about their customers and all of it is stored in the CRM system, which the company uses to better target the various customers. It deals with one