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Importance Of Customer Satisfaction In Banking

1274 Words6 Pages

Customer satisfaction refers to how satisfied customers are with the products or services they receive from a particular agency. The level of satisfaction is determined not only by the quality and type of customer experience but also by the customer’s expectations. A customer may be defined as someone who
•has a direct relationship with, or is directly affected by your agency and
•Receives or relies on one or more of your agency’s services or products
The banking industry like many other financial service industries is facing a rapidly changing market, new technologies, economic uncertainties, fierce competition and more demanding customers and the changing climate has presented an unprecedented set of challenges . Banking is a customer oriented services industry, therefore, the customer is the focus and customer service is the differentiating factors
The main objective of the study is to identify customer satisfaction variables which lead to building relationship with customers in Indian banking sector. For
That convenient sampling …show more content…

In this study we can see that Customer maintenance is an essential component of managing an account system in today's inexorably focused environment. Bank administration must recognize and enhance calculates that can restrict client deserting. These incorporate representative execution and polished methodology, ability to take care of issues, kind disposition, level of information, relational abilities, and offering aptitudes, among others. Moreover, client absconding can likewise be decreased through conformities in a bank's rates, strategies and branch areas. Obviously, there are convincing contentions for bank administration to painstakingly consider the elements that may expand client degrees of consistency. A few studies have underlined the centrality of client maintenance in the managing an account industry. From this article we get a reasonable picture of client maintenance in New

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