DATA MINING IN TELECOMMUNICATION NIKHILA.C.P,
KRISHNENDU.N.S,
LIDIYA MARY ANTONY,
DEPARTMENT OF COMPUTER SCIENCE
ST JOSEPH’S COLLEGE IRINJALAKUDA
ABSTACT
Data mining is a process of extracting information from large amount of data and transform it into an understandable structure for further use. Telecommunication companies generate a great amount of data including call details, describing the calls that traverse the telecommunication networks, network data, describing the state of the hardware and software components in the network, and customer data, describing the telecommunication customers. This survey paper describes how data mining can be used to extract useful information buried within these data sets. Data
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One of the analytical tool for analysis of data is data mining software. Using this software we can analyze data, classify them and summarize the relationships identified.
Need of data mining in telecommunication
In telecommunication industry, these are the reasons why data mining is used.
• For detecting frauds
Frauds are serious threats to the telecommunication industry, who will create lose of billions.
• For retailing customers The study and research on customer database using data mining tools will help to know how to satisfy our customers. We can maintain good customer relationship through this.
• For knowing the Customers
The marketing will become easy when we could understand the tastes, calling periods and likes of customers by studying them.
• For identifying the products and services which yield highest amount of
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These systems were developed to address the difficulty associated with maintaining a huge network infrastructure and the need to maximize network reliability while minimizing labor costs. The problem with these expert systems is that they are expensive to develop because it is both difficult and time-consuming. Data mining can be viewed as a means of automatically generating some of this knowledge directly from the data. Data mining is the process of automatically discovering useful information in large data repositories. It is supported
Misuse detection is used to identify previously known attacks for which they require before hand knowledge of attack signature. the disadvantage of this method is that prior knowledge of the attack is required and hence new attacks cannot be identified until new attacks signature have been developed for them. In anomaly detection system monitors activity to detect any significant deviation from normal user behavior compared to known user standard behavior, this type of intrusion detection can effectively protect against both well known and new attacks since no prior knowledge about intrusion is required. One of the most significant aspects of Intrusion Detection System is the use of Artificial Intelligence techniques[39] to train the IDS about possible threats and gather information about the various traffic patterns to infer rules based on these patterns to distinguish between to differentiate between normal and intrusive
Annotated Bibliography Erik Crawford Western Governors University Wallingford, T. (2005). Switching to VoIP. O 'Reilly Media, Inc. This article is about the many different procedures and how to make the switch to VoIP more efficiently whether it is in the work place or at home. Also discusses many different reasons why someone or a business would want to make the change over to VoIP phones. VoIP solutions are more reliable and work more efficiently than DSL or PBX phone systems.
These statutes authorize modern PRISM system to collect metadata and content from the telephone companies. The information gathered is then distributed to two more programs. NUCLEON analyzes content taken directly from the mobile and landline phone
With the use of this framework in reengineering its call centers and the automation of manual processes through call centers. Malaysia Airlines was able to achieve the following: Cutting call center costs by 18% and tripling sales, through phone, e-mail, fax, and web chat they were able to service customers, Interactive voice response or online ticket payment, and Tracking of agent productivity done by managers. In doing the following, they were able to streamline their processes. Malaysia Airlines measure the strategic metric. It measures the functional goals so that Malaysia Airlines can boost their customer payment capabilities.
What is Research? It is a careful investigation of a problem in a scientific manner, especially to search for new facts in any side of knowledge. And it is searching for theory or opinion for testing them or for solving issues. And a scientific way for answering questions and testing hypotheses.
AT&T closed the deal and bought DirecTV for about $49 billion in July this year. This merger will make AT&T the country’s largest pay TV provider, with more than 26 million subscribers. Why did AT&T agree to pay this whopping price to acquire DirecTV? The answer to this question lies in the problem AT&T was facing with the rising competition from other wireless companies and losing money to cable companies providing phone services. With the fast growing streaming and wireless technologies, more and more cable and satellite service providers want to control content and delivery.
(theinsuranceadvice) Within the marketing system, consumer preference is an interesting topic because the consumer’s wants/needs are what drives the market of supply and demand to increase on a macro scale. For example, the great Smartphone battle between Samsung and Apple. Many customers prefer Apple for it’s user friendly components which are very simple in comparison to Samsung’s confusing and unorganized home layout screens and internal system. Apple offers much better customer service and in-store experiences, which are the primary reasons why Apple is much more successful than Samsung.
This data well help in making the information abut the sales according to that records the company well decide the production of the product and see how much marketing is needed for sealing the product in the
For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest. Burger king have established a data driven marketing process whose main focus is driving restaurant sales and traffic, while targeting a larger consumer
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Johnny Cupcakes, Inc. also known as Johnny Cupcakes, is an independent clothing and accessories brand founded by Johnny Earle in 2001. Johnny Cupcakes is a mid-size apparel retailer, which selling T-shirts, shorts, sweaters, jewelry, undergarments, pins, hats and accessories. The brand tends to use cupcakes as the outstanding design motif to replace iconic symbol with a cupcake symbol on its clothing. The brand’s logo is skull and crossbones, with a cupcake replacing the skull. Johnny Earle started his idea of cupcakes-theme shirts while ordering a few screen-printed shirts for the hardcore metal band (On Broken Wings)
A call center is a central place or a network of placed where telephone calls are handled by an enterprise. A call center has the ability to handle a considerable volume of calls, forward those to qualified agents, and log them. The standard processes and the related performance measures in a call center are analyzed by using simulation methodologies.
Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.
(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.