What Is The Importance Of Destination Branding

Destination Branding
Tourism is generally considered as a leisure activity .But if considered from a point of view of the impact tourism on the economy it no longer is a leisure activity. With both domestic and international travel becoming more accessible, consumers have started considering the world to be a very small place. So as global tourism competition is rising it is becoming all the more important for the countries to invest time and efforts in marketing their destinations, so that they are not left behind.
Characteristics
A unique characteristic of tourism product is that the consumers perceive destination as a product and hence judge and measure the attributes on both affective and cognitive parameters. But, marketing a destination is very different than marketing a product. The reason is that unlike a consumer product, destination is a multi-dimensional product and comprises several products. As a tourist one stays in different hotels, eats at different restaurants, visits various attractions etc. Tourism is as a product is highly exponential in nature and different for each customer because of various variables in play.
Importance of Destination Branding
The importance of destination branding for any country can be described as follows:-
1. Reduced Search Costs: Building a positive image reduces the cost of search and choice of

Today this campaign is present under all facets of Indian tourism like mountains, wildlife, beaches, eco tourism etc. This branding has an umbrella branding structure, where the entire country is branded under the mother brand, The Incredible India while the states are branded under it .The idea behind is to brand India globally as diverse country with different combinations. The campaign is being marketed worldwide, with the same campaigns running worldwide across all