Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly. The number of consumers. Traditional marketing has lost a huge amount of consumers. Most people read their newspapers on their iPad or some type of tablet. You need to develop your marketing and embrace the digital age.
Globalization is a term used to describe a process where governments, companies and people interact together. International trade and investment together with information technology are the driving force for the globalization of multinational companies. It creates a platform for companies to offer customers a chance to serve themselves in their own likes and tastes. The digital revolution has had a big impact on how people and companies trade. Companies such as Google and eBay have taken advantage of global markets, as they receive more revenue outside their mother countries.
The world we live in today is predominately changing with the advancement of digital communication in the daily aspects of our life. The rapid growth and evolution of digital communication, has resulted in it now becoming the backbone of the way we interact with other people. Beginning from simple 160-character SMS messages to text’s influence on the internet including Facebook, Twitter, Blogs and Instagram and then introduced on our mobile phones with BBM and whatsapp; digital communication has become a part of our spoken discourse. Digital communication in every aspect has impacted our lives as it helps jobs and businesses communicate a lot faster through e-mail, multimedia and texting. Students have benefited from the easy accessibility of digital communication allowing them to interact with peers and families.
Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence is very important to businesses today. These technologies today help different businesses reach out to one another that are in long distance range. This makes daily living much easier to get the information that you need, rather it is for a certain product or information on what is going on in your neighborhood. In this day and age we depend on technology way too much.
What I know in Sony strategic: As I know in market have many similar companies and products to compete in market will very difficult for business to survive. So Sony choose to keep leader position in market, this way is critical bring high advance to Sony because Sony is first mover innovation. The knowledge by Sony is enough to create new things. First moving innovation by Sony brand will attract more of customers to buy Sony products because product was unique. Sony Invest in Internet-Enabled Products that by create the new audio visual application design.
They play a much more active and engaging role in searching for information they need online with some agenda in mind, and that goal or agenda can persuade how an individual behave and response to online information and advertisements (Smith, 2002). With the rapid advancement and growth in the technology and computer industry, many companies are choosing the Internet as part of their advertising media mix. It has become essential for companies to do so in order to take advantage of the online technologies and thereby have competitive edge (Calisir, 2003). Marketers have been stressin on how the Internet has become a popular advertising platform because it possess greater flexibility in terms of time and space and control over the advertising materials. The investor can always trace the cost incurred in advertising on internet per customer.
The internet made it possible to send a message to any parts of the world through online or any messaging application and the message is sent in matter of seconds. Every companies are now using e-mail in business that’s why internet is really needed. And in internet has so many kinds of information just like this assignment, in fact I used internet to find some articles that I could study just for the sake of this reaction paper. Internet contains so many information you could find with the use of search engines such as google or yahoo. And lastly and the best of all advantages is entertainments.
For example Nowadays everyone is connected to the internet and gathering information about different stuff on daily basis. like now if we have a small problem or wish to know about anything everyone refers to internet. The effect is uncovered by the engineering itself as well as included by an immense number of clients from everywhere throughout the world. A regular sample, diversion applications that are produced in the accompanying real working frameworks: Microsoft Windows telephone, Google based Android telephone, ios based iphone, ipad/ipod touch, and so forth. Particularly, the genuine recreations have been utilized as a part of an expansive number of instructive markets for the reasons of learning and preparing ,i.e.
Any business, in fact – especially startups and new businesses – will find themselves missing out if they neglect the digital marketing avenue. However, if you need a little more persuasion, here is a list of advantages of digital marketing over traditional marketing: 1) Small Businesses can Compete Much More Evenly with Their Bigger Competitors: The level playing field that digital marketing provides between businesses of all sizes and budgets, is one of the main reasons why digital marketing wins over traditional marketing. It doesn 't matter if you are a startup or a big conglomerate with departments ready to market for you. When it comes to Internet marketing, what a digital marketer needs to do is, understand the current digital marketing trends and form a marketing strategy based on those trends. Tech-savvy, SEO know-how, and knowledge about online trends and online audience behaviors are what will win the day in the virtual realm.
Future marketers and ad makers who are the communication students must know the new trend in the advertising industry in order to think and create effective ads. Time has been continuously changing the vogue of advertising and it is important that future innovators and communicators identify this new notion and concept of marketing and branding in the developing world nowadays and for the imminent times. Meanwhile, for the previous years, there were several researches that tackled about the effectiveness of digital graphic advertisements in the side of consumers and the research article entitled Delivering Branding Value through High Impact Digital Advertising, of Baron (n.d) is the framework of this