TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of
The world we live in today is predominately changing with the advancement of digital communication in the daily aspects of our life. The rapid growth and evolution of digital communication, has resulted in it now becoming the backbone of the way we interact with other people. Beginning from simple 160-character SMS messages to text’s influence on the internet including Facebook, Twitter, Blogs and Instagram and then introduced on our mobile phones with BBM and whatsapp; digital communication has become a part of our spoken discourse. Digital communication in every aspect has impacted our lives as it helps jobs and businesses communicate a lot faster through e-mail, multimedia and texting. Students have benefited from the easy accessibility of digital communication allowing them to interact with peers and families.
These tools are used to share photos, books, music and other form of presentations. Facebook is the most globally utilised tool which allows users to develop individual profiles with information of a personal nature but accessible to their associates who can converse with them anytime (Kaplan and Haenlein, 2010). As such organisations are also using this tool to market their company brands and products and realising the importance of communicating through these tools (Kaplan and Haenlein, 2010). It has also been observed that a lot of corporations are utilizing social media tools during their hiring processes, with some jobs being advertised on social media and enabling applicants to post their applications on the social media applications. Recruiters and HR partners are constantly turning to social media to market their companies to prospective applicants (Laick & Dean, 2011).
Social media, nowadays, have suprisingly influenced the way people live, act, and and interact with one another. As soon as one wakes up in the morning, one naturally checks his phone for some updates in his friend's life or some new trends on that day. In this new generation, social media ultimately takes over the world and tries to even manipulate people's views towards what the world thinks are appropriate and correct. In fact, in a fast paced world where one lives in, information is transmitted to millions of people in just a split second. This is why people spend most of their time looking for new tweets and checking their newsfeeds without noticing how much time they have used up just by browsing at those insignifiant posts.
The target audience will be people of all walks. This range from high school students are about graduate to the elderly in society. I would utilize so many ways to reach the larger audience. The internet has penetrated every social life, to the point that not a day goes by without someone browsing through the internet. Social media will be my first outlet.
The internet has been around since the 1970s but it wasn’t until the 1990s that it became popular. The internet became a way for people to communicate instantly over great distances. People could also search for information using the internet. The creation of email, social media, and search engines changed the way people all around the world operate. People can now learn, online, anything that they want instead of having to rely on teachers.
P 194). The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the
In addition, social media use internet access that can help us in all our activities that require a very short time. Social media is an internet-based communication tool that is widely used by almost everyone around the world. Many advantages in using social media but of course there is a negative impact arising from the use of social media in excess. I suggest for everyone to be wiser in using social media. And this era of globalization, many people access the internet to find information including children.
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.
The Services are used by the people to get information, do online works, discussions, e-mailing, video chatting, voice calling, social activities, news channels, online booking and many other hundred and thousand terms that we use with the help of internet. In every country there are many companies that provide the services of net in different rates. There get benefits from full functions you need to have a laptop, mobile or PC. Advantages / Merits / Uses / Benefits of Internet 1. Online Shopping Now today’s the trend of online shopping is growing up very fast.