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Digital Media Essay

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BODY CONTENT The existence of digital media Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers or any kind of technology devices. Digital media: audio, video, and images that exist in a computer-readable format, and can reside on a local device (CD, DVD, hard drive), or remote location (website). In many ways, digital media are no different from analogue recorded media, which have been around for decades. What is unique is the ability to easily create, copy, and transmit digital media. They can be streamed, downloaded, or stored on media such as CD or DVD. Nowadays have new technology in world market especially in the internet …show more content…

According to research, Malaysia is ranking at 147 out of 180 countries in freedom of media, as Singapore ranks 150 out of 180. For example, in year 2007, NameWee released the song “Negarakuku” on Youtube and gained popularity in few days. Following his return to Malaysia in 2008 to celebrate National Day on 31 August, Wee was summoned by the Royal Malaysian Police to attend a questioning on 23 September. The political instability in Malaysia due to the rolling party. Impact of Digital Media towards Malaysia media Government Malaysia is an under-developing country, the media is trying to evolve from traditional media to digital media. But the Malaysian government is trying to defend the role and influence of the traditional media. Radio did not replace newspaper, and neither did television replace radio. Malaysian digital media users felt that there was a discrepancy between the government's moves back in the 1990s (introducing the Multi-media Super Corridor that promised no censorship) and the minister's comments that aimed to discourage the use of internet digital media. Economics Malaysian internet users spend more time on global-based websites as opposed to domestic sites. According to Nielsen's Malaysia Advertising Expenditure Report 2011, the digital media component only amounted to 0.4% of the total advertising market in Malaysia.

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