Digitization Research Paper

DIGITIZATION- ACCELERATION TOOL FOR THE ENTREPRENEURS

‘Everyone out there wants digitization, and they want it for everything and demonetization has made us learn its importance’

Who is not in love with the idea of having access to everything at the comfort of their own space, without stepping out and struggling for what they exactly want. Either you are starving from hunger attack, or looking to travel from one place to another without getting into any kind of hush and efforts- the answer is internet - everything is just one touch away whether it be banking, food, shopping, learning and what not. Big thanks to digitization for making our lives way easier than ever before.

Okay, so the first thing here is what exactly this DIGITIZATION is?

More than half of the world’s population spends a significant amount of time surfing the internet- watching videos, online shopping, using different websites for daily chores like ordering food or booking a cab, or planning for traveling, GPS, reading newsletters and what not! And how can we forget social networking sites? Let’s track some stats for the reference- according to the State of the Mobile Web Report released by Opera Software, Philippines is the most active country on social media with an increase from 40% in 2015 to 47% in 2016. South Korea is the social networking capital a whopping 78% social media penetration but spends only 2 hours on a daily basis

It is expected to cross 62% of the end of this year. Middle-class is now capable of almost grabbing to all the deluxe due to advance technology with affordable price. Now smartphones are so cheap that they can easily fit into the pocket of any average or even below average earning individuals. All these parameters will account in the development of a large pool of consumers that can easily afford higher priced as well as a versatile range of products and services. So the entrepreneurs have to keep in mind that the target should not limit to any particular class it should be available on the larger pace.

• HELPS IN BRAND AWARENESS: - People go crazy about what they here and what the folk is following. If they have heard you they might forget about you but if they have seen you then trust us they are never going to forget you. The digital presence helps like oxygen here. Your digital presence will make consumers easy to know about you and then you can accordingly generate potential customers as well, by promoting your brand through various networking sites. People follow the criteria for checking the reviews and rating before opting anything, and for that Digital presence is a