Egyptair Marketing Strategy

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Channels of distribution is one of the important ingredients of the marketing mix.The role of the marketing manager is to ensure that Channels of distribution complement the other marketing mix to execute the vision of the marketing manager in achieving his or her set goals.’’Channels of distribution is therefore the system by which customers have access to the company’s product or service’’(Dhar,Winer,2011,pp.341).Distribution channels act as intermediary between the manufacturer and the final consumer. In ensuring that the objectives of the marketing manager is achieved, the role of the marketing manager is entrusted to design avenues that would find its product with the target customers. It must be noted that a brand with a great value …show more content…

In the past 8 years Egyptair has stepped up its promotional activities in Palermo and that city has witnessed a huge number of passengers that have boarded Egyptair from that city. ‘’African emigrants to Italy include Italian citizens and residents originally from Africa. Immigrants from Africa officially residing in Italy in 2015 numbered about 1,000,000 residents.’’(Wikipedia).These influx of Africans have become the target market for most of these competitors in the airline industry which in turn has driven Egyptair to beef up its channel distribution areas in Palermo
Finally the change in landscape of the distribution channel of the airline industry would be incomplete without touching on the internet evolution. The internet has been very popular to the extent that it has been substituting the traditional airline agencies.Egyptair sells flight tickets directly from its website and also through E-dreams and other sites on the internet.This has made it possible for customers to bypass the traditional selling

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