The Importance Of Doing Business In Europe
4.1.6 Doing Business in Europe
(i) General
Europeans are considered as well-mannered and quite decent. There are many countries that constitute European Union like Spain, Britain, Germany, Poland, Italy, France, Romania, Sweden, Greece etc. The European manners and etiquettes are the source of confusion and dismay to many foreign visitors. Many foreigners incorrectly use ‘English’ as a common term, referring also to the other countries of the union. For example, a Welshman and a Scotsman are both British, but neither is an Englishman. Each country in Europe has its own uniqueness, identity and customs.
(ii) Greetings
A firm handshake and assertive and self-confident eye contact are appreciated during both introductions and departures. Politeness is at its best in the culture of Europeans. For example, straightforward gestures of
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They prefer their business counterparts also to speak English. They don’t like discussing topics like weather, politics etc. It implies the person to be very boring. They are known for distinguishing brand of humour and wit, mixed with irony, and often values peculiarity. One should avoid discussing topics related to political affiliations, salaries etc.
(iv) Business Mentality
The working hours are usually from 9am – 6pm.The European business culture can be figured by admiration for rank, age ability and authority. Europeans try to be respectful with everyone they meet, but at the same time they also try to estimate the seniority of the person and react accordingly. Patience is very important so one should not rush to people to make decisions. Agreements are usually formalized in writing.
The business attire is formal and conservative. If someone describes the attire as ‘black tie’ it implies a black bowtie.
According to the worldwide “Doing Business” index for 2016, the United Kingdom in Europe was considered as the 6th easiest country to welcome foreigners for
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