Importance Of E-Marketing

INTRODUCTION:

E-marketing can be defined as the marketing of products and services through electronic devices and media , E-marketing is one of the newest and latest emerging tools in the marketing world that It includes creativity through the using of internet and technology combined and including the use of various and diverse multimedia , graphics , massages with different languages to make attractive advertisements where product can be viewed , promoted and sold . the marketing through internet does not simply build or promoting a website, nor does it mean placing a banner advertisements on another websites. It does include the advertising like flashing, massages, graphics, audio and videos. product display, product navigation, three-definitions

Online marketing includes a huge range of marketing elements than traditional business because marketing has a lot more extra channels and marketing mechanisms available on the Internet.

The importance of e-marketing:

Global and wider reach : opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

Scope

Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. E-Marketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.

Interactivity

Whereas traditional marketing is largely about getting a brand's message out there, e-Marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and

The disadvantages regard some risks. Online marketing is not a perfect service, but the traditional marketing is not perfect either. The simple fact that someone understands that there are risks when online shopping will prevent most of the unpleasant situations.

Fraud can come from both small companies, belonging to just one individual and from brand companies. The risks which can appear from brand companies regard the contract terms. They can make you pay for who knows what fees. The risk from small companies comes from the fact that it is the possibility that they do not exist. Pay attention to the contact information they provide. If the geographical zone of the telephone number does not match the one of the address, then you are in front of a swindler. You can order for an item and it will never be delivered to you.

The most common internet risks regard the payment method. Use PayPal as much as possible. It is one of the safest payment methods. Credit cards can also be used, but make sure that the information you provide, especially the financial one, is one hundred per cent secure. The fact that there still are persons who do not use Internet marketing is due to their