Importance Of Effective Communication

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Communication is defined as “the transmission and/or reception of signals through some channels that humans interpret based on a probabilistic system that is deeply influenced by context” (Clampitt 2013). Effective communication plays influential role in achieving organizational success. It is observed that most managers overestimate their communication capabilities and underestimate the losses occur due to ineffective communication (Clampitt 2013). A study indicate that on an average a 100 employee company can anticipate a gross system loss of $450,000 per annum due to communication inefficiencies and misunderstandings. Communication barriers are the reasons communication processes are malfunctioning nowadays (Robbins & Coulter 2012). This report aims to discuss communication barriers from managerial perspective and provide recommendations for managers to increase effectiveness of communication.


Information Filtering
This refers to deliberate filtering of information that is tailored to make it sound favorable to the receiver. For instance, an employee often filters information and share to his supervisor to make him content (Robbins & Coulter 2012). This information filter occurs more in high power distance cultures e.g. Malaysia where employees tend to say what managers want to hear (Hofstede, Hofstede & Minkov 2010). Moreover, the degree of information filtering depends on the layer of organization levels (Robbins & Coulter 2012).

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