INTRODUCTION: E-marketing can be defined as the marketing of products and services through electronic devices and media , E-marketing is one of the newest and latest emerging tools in the marketing world that It includes creativity through the using of internet and technology combined and including the use of various and diverse multimedia , graphics , massages with different languages to make attractive advertisements where product can be viewed , promoted and sold . the marketing through internet does not simply build or promoting a website, nor does it mean placing a banner advertisements on another websites. It does include the advertising like flashing, massages, graphics, audio and videos. product display, product navigation, three-definitions
Nowadays there is a growing competition between physical stores and online e-commerce stores. The researchers tried to determine if the consumers’ behavior is different for the online shopping and what are the main reasons for their purchases in the Internet. For example, Monsuwe, Dellaert and Ruyter (2004) introduced the technology acceptance model to explain the reason for online shopping. They proposed a theory and explained that there must be a reason why the customers prefer
Abstract: The Electronic commerce or e-Commerce as is known today evolved as businesses (end to end process) started to shift from real time market to digital market. The Internet has changed the way of consumer’s purchasing behavior and pattern. Even those of us who do not regularly buy online use search online for prices, product specifications and availability before heading to the high street. Today, in India the total number of online shoppers has tremendously increased. The magnitudes of these online shoppers are culturally, religiously, linguistically and regionally differ.
For example, whenever a user visits a website that promotes advertising, they would be exposed to various sources of products advertised in banner ads and pop-ups rather than being exposed to advertising through traditional marketing. This is why it is believed that E-Marketing is more preferred to traditional marketing as it provides better methods of advertising to attract audiences towards a business. 5.0
As a result, online shopping system help customer to save petrol fees and make customers feel more convenient and comfortable. Moreover, online shopping system can offer home delivery free of charge. The customers can save their cost by not taking a ride to shopping centre to buy their products. For example, a customer can surf the internet to buy his favorable products without going out and just waiting the products reached at home. The customers also can save their time efficiently to shop in internet website and stay at home for waiting their products arrived.
In fact, shopping online has become a serious habit among many as they feel it is hassle free. When you are shopping online, varieties are endless. Purchases are just a click away. Deliveries are done at the convenience of the customers. Returns and exchange policies are flexible.
Ultimately, both are aimed at gaining and/or keeping customers and stimulating sales. One would usually mean the Web referring to digital marketing, however, due to the increasing role of mobile devices in people’s lives, the so-called ‘mobile’ marketing is gaining weight as part of digital marketing. For the sake of this research, only marketing on the Web will be taken into consideration, and will be referred to as ‘Online marketing’.
Traditional marketing channels like magazines are changing their form to digital gradually and advertisers are using more online tools and channels. Kibuchi 2016 case study on Online Marketing Communication Plan Amanihoiva Kotipalvelu Oy, According to Egan, Marketing communication study, means ways by which sellers of either goods or services are able to present an image of themselves to potential buyers. The main aim is to encourage a conversation that can lead to better business or other relationship. Egan, 2007 Online marketing is a piece of direct advertising which places endeavors on market items and services and builds client connections over the Internet. As the utilization of the internet in regular day to day existence is expanding, the use of web advertising in the day to day operations of organizations is likewise turning out to be increasingly popular.
First, an application technique of e-mail marketing is transactional e-mail. Transactional e-mails are mails that are being sent to people after an action triggered by them. In addition, order process is a segment of transactional e-mail. The first example of order process is order shipment confirmation. After a purchase, companies are sending e-mails to notify customers that their purchase has been done without any problems.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.