Naked Brand Analysis
What is Marketing?
Marketing is the on-going activities done by the company to reach the target market and the mediums used to connect and engage with the target market and convince them of the value of the product, marketing can be defined as a method used to interest potential customers of a business. Marketing involves the marketing mix which is the 7Ps of marketing, the 4 traditional Ps include Product, price, place and promotion these Ps are product orientated, the 3 additional Ps include, process, physical evidence and people, these are the service orientated Ps. marketing is used to retain current customers as well as to attract new customers.
The Naked Brand:
The naked brand is a documentary about how small and big corporations through
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Unethical marketing can destroy customer business relationships.
Unethical behaviour in marketing can be defined as businesses who use mediums such as materialism which is when a false need is created, competitive advertising which is when a company uses an advertise to bash their competitor by referring directory to them, deception which can be selling old goods as new and cultural pollution which is the use of unacceptable language and the discrimination of a certain group of people based on age, race, gender, religion or abilities and the use of exaggerations which is false claims about features and the quality of a product.
In South Africa the government has set up laws to regulate marketing and to ensure that no business uses unethical marketing to sell a product this is known as corporate governance. The South African government has set up the CPA which is the consumers protection act it is an act that protects the rights of consumers, it stipulates the behaviour that is required by a business in marketing goods and services, it ensure that the consumer has fair and honest dealings, privacy and the right to choose, it protects the consumer against unethical marketing and
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The organisation aims to enforce “a Code of Advertising in the country that establishes the rules to which the advertising fraternity agrees to. It also provides a system of recourse for those who may have been harmed or prejudiced by an advertisement.”, (http://www.asasa.org.za/about/)
The Vision of ASASA is to ensure that advertising in South Africa is trustworthy in the interest of consumers, corporations and those who produce the
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Barbie Doll Rhetorical Analysis
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Makeup Advertising Analysis
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Swot Analysis Of Skillshare
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Salespeople: Primary Roles
810 Words | 4 PagesThere is also the factor that pressure to act unethically often comes from salespeople having to work both with their companies and customers, the goals of which do not always align. Salespeople might do something unethical to close a sale with a customer, but in the long run, that type of behavior will be detrimental to the salesperson’s career, reputation, and could hurt the
Sustainable Marketing
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Marketing: Marketing Mix In The Ice Cream Industry
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Nike Consumer Behaviour
1301 Words | 6 PagesConsumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.
Essay On Misleading Advertising
979 Words | 4 PagesIntroduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”
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