Importance Of Event Management
What is an Event?
An event can be described as a gathering of people for various purpose such as celebration, education, marketing or reunion. Events for long have played an important role in the human society. The dullness of the routine life was taken away by events of all types. In most societies the smallest of reason or excuse could be found for a celebration but often traditional celebrations have strict ceremonies and rituals. (Sone & Parry 2004)
“Occurrence happening at a determinable time and place, with or without the participation of human agents. It may be a part of a chain of occurrences as an effect of a preceding occurrence and as the cause of a succeeding occurrence.”(Dictionary n.d.)
Before the Industrial Revolution in Europe routine daily activities were intermingled with Festivals and Carnivals. Personal events or local events to celebrate many a times in a year possibly related to
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It is a way of promoting a new idea or concept. If an event is manged well i.e. effectively and efficiently it can be used as a powerful tool to market or launch a service or a product. Event Management requires a certain core value to be installed to every component, process or decision to achieve effective and efficient results.
The current growth of this event industry around the world means that management cannot be ad hoc anymore. Events such as The Olympics or The FIFA World Cup have a big impact on communities, cities and sometimes even the host countries. The event management industry nowadays manages events as small as a business breakfast of 10 people to mega events such as the FIFA World Cup or the Cricket World
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