Two different research methods are there which includes qualitative and quantitative in order to analyse the aim and objectives of the research study. Qualitative research method makes use of exploratory research by understanding the opinions, reasons and motivations related to the study. It involves creation of idea based on which quantitative research is conducted. This research method makes use of content and previous researches in order to elaborate the context of the topic. While on the other hand, quantitative research method makes use of statistical data in order to evaluate the problem.
Following data analysis, the researcher could restate their research question, thereafter present findings and conclusions. A sound methodology requires not only a summary of the findings, but acknowledgement of any weaknesses in the study. According to Yin (2003b) to achieve construct validity, the case study researcher will make use of multiple sources, internal validity; use logic models and do explanation building and for external validity, the use of theory. He adds that reliability will depend on the ability to develop a database. The reliability can be tested by finding out such things about the said
4.2 Research Design For this study, the mode of research is quantitative research method with use structured questionnaire to the respondents. Quantitative research has become an acceptable in the form of research, especially social sciences. The primary data obtained from the results of a survey question conducted in the research area. Figure 1: Conceptual Framework 4.3 Research Setting This
QUALITATIVE RESEARCH Qualitative research is the method of choice when the research question requires an understanding of processes, events and relationships in the context of the social and cultural situation (Qualitative Field Research , n.d.) This document will explore the different techniques of qualitative research. 1.1 In-depth Interviews In-depth Interviews are a form of qualitative research that involves it’s with engaging two participants, the interview and interviewee in a conversation aimed at discovering an interviewee’s personal experience towards a phenomena. A researcher usually constructs a framework so as to probe and evoke answers from the interviewee so as to uncover a particular insight in a study. The interviews with a rigid framework are referred to as Structured Interviews while those that have flexibility are referred to as Unstructured Interviews. Applications of In-depth Interviews • In-depth interviews are useful when a research wants to obtain detailed information about an individual’s
• Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships. • The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed. METHODOLOGY OF QUANTITATIVE RESEARCH The overall structure for a quantitative design is based in the scientific method. It basically uses deductive reasoning, where the researcher is to form a hypothesis, collect the data in an investigation of the problem, and then to use the data from the investigation, after analysis is made and conclusions are shared, to prove the hypotheses to be not false or false. Thus the basic procedure of a quantitative design is: 1.
Interpretation are also made to account for the results. The choice of the statistical techniques for the data analysis is largely determined by the research hypotheses to be tested. The tools are scored by the investigator by using
Besides, it determines the methods of data collection and analysis. The findings of quantitative research are presented in statistical language. Quantitative approach to research involves data collection methods such as structured questionnaire, interviews, and observations together with other tools such as experiment, content analysis and survey. On the other hand, in depth interviews and unstructured observations are associated with qualitative research. Researches have to choose methods which are appropriate for answering their questions.
The appropriate data collection method is focused to gather the required data. In this study, primary and secondary data has been collected by researcher. In primary data, researcher conduct surveys by using questionnaires while in secondary data; researcher conduct information by using online resources such as books, research articles and journal papers. The quantitative method for collecting data through questionnaires will be used to test statistically. The data collected in this research will be quantitative in nature thus; SPSS will be employed to test regression and correlation according to the survey
This chapter outlines the research methodology of this study. The geographical area where the study will be conducted, the design and the population including the instrument used to collect the data will be described. Research Design The researchers followed the quantitative approach. According to Burns and Grove (1993:777), quantitative research is a formal, objective, systematic process to describe and test relationships and examine cause and effect interactions among variables. This study used a survey research, in which the researchers used purposive sampling to select a sample or subgroup of people and ask them questions about issues related to the study.
Particularly interesting in the view of this study, is the fact that thematic analysis is firmly anchored in constructionist method which examines the ways in which events, realities, meanings, experiences and so on are the effects of a range of discourses operating within society. The study collected both qualitative and quantitative data and these were analysed differently. The quantitative data were analysed using - graphs, pie chart and tables. This was done with the Statistical Package for Social Scientist (SPSS) software. Qualitative analysis involved taking the responses from the respondents, sometimes verbatim to confirm or negate what has been observed from the other