Importance Of Export Packaging And Labeling

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Packaging and labeling of goods is most important process for each and every company. One of the major task of an exporter is to make sure that goods reach their buyers and their final consumers in perfect condition. The main objective of export packaging of goods is the key to get your export packaging and labeling right.

Retail packaging plays a very important role in packaging and labeling of goods. Retail Packaging provides an overview that how to package your goods and tells you where to start your search for packaging suppliers. A product which is properly packed and labelling not only makes the final product looks attractive and also save a huge amount of money by saving the product from wrong handling.

Packaging refers to the process
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Packaging provides protection against them.

Containment or agglomeration – Small objects e.g. granular material, liquids, powders, crayons etc. can be grouped together in one package for reason of efficiency. It’s also reduced the cost of handling. Packaging provides them containment.

Communicates Information– Packaging and labeling communicate information about the goods that how to use, recycle, and transport and also about the disposal of product and packages. Some materials e.g. food products and medicines requires information about the manufacturing date and expiry date, which packaging provides.

Marketing – Packaging gives an attractive look to the products which encourage potential buyers for purchasing the products. Physical design of the packaging also plays an important role in marketing.

Security – Security risk of packaging can be reduced by proper packaging. Special packages maintained the temperature of the products. Packages can include authentication seals and anti-theft devices to reduce security
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Marketing – Packaging gives an attractive look to the products which encourage potential buyers for purchasing the products. Physical design of the packaging also plays an important role in marketing.

Tertiary packaging - It is used for bulk handling, warehouse storage and transport shipping.

Labeling

Labeling is as important as packaging. Labeling is any written, electronic, or graphic communication on the package. The main purpose of product labeling is to provide complete information on the content and composition of products in order to protect the consumer’s interest. Properly labeled products also decrease the liability of exporters or manufacturers. An exporter must be well-known about each and every sign and symbol and also and maintain all national and international standards during usage of these symbols.

Labeling on product provides the following important information:

Shipper's mark
Country of origin
Weight marking (in pounds and in kilograms)
Number of packages and size of cases (in inches and centimeters)
Handling marks (international pictorial symbols)
Cautionary markings, such as "This Side

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