Within the industry, a large segment of restaurants is known as Quick Service Restaurants (QSR). In QSR, consumers strive for taste, price and quality. (IBIS) There is a wide range of political factors affecting the industry, including labor laws, import and exports costs, minimum wage, and taxation. One key political factors affecting fast food restaurants is
Threat of new entrants Take-A-Box is entering fast food industry as a new entrant and it is consider high competitive of force. Economies of scale is one of the barriers to entry this industry. Take-A-Box need to accept the cost of disadvantage in order to compete with those large scale existing competitions. Moreover, Take-A-Box need to spend a huge amount for advertisement in order to build the brand awareness which is to overcome the barrier to entry of product differentiation. Take-A-Box providing healthy fast foods which can easily differentiate compare to the traditional fast foods restaurant such as KFC or MCD.
Firms such as Kerry Group therefore have to produce high quality, cost effective goods in order for them to sell. They also distribute their goods through major retailers where people will do the rest of their grocery shopping. Buyers can easily switch good should the quality or price not be satisfactory. This high threat of substitutes has led Kerry Group to increase its focus on now making its ingredients healthier and tastier than ever before, and as a result they believe that this will have a major impact on their planned growth in the Far East, Singapore in particular. Kerry Group prides itself on producing high ingredients and products.
Fast food companies provide a variety of choice but with some commons: more meat and mostly all of the food is deep-fried. Rich and tasty menu easily attracts Vietnamese and gradually change their eating habits. Second, Vietnam has a young population which adapt quickly to the changes and willing to accept the differences (Hofstede, 2015). So it’s not difficult for a foreign firm to see Vietnam as a potential market and continue investing in it. Last but not least, it’s undeniable that Vietnamese consumers are obsessed with Western culture, life style and products.
In today's society consumers rely on three important aspects, quality, affordability and convenience. Where can I go to grab a quick bite, that is not too far out of my way, and can SATISFY my taste buds for a decent price? There is always room for new business in the fast food industry, but whether they will survive with the competing businesses is another
In order to avoid undesirable case, we need to pay attention to our own health and eat our meal regularly. One of the easiest methods to take our meal while we’re busy is to order delivery fast food or prepare our own home made lunch box. Fast food not necessarily bad, but usually fast food contains a large amount of carbohydrates, salt, and unhealthy fats. If we consume fast food every day, it can lead to poor nutrition, poor health, and weight gain. No one can’t doubt the hygiene and the taste of home-made food.
It can be concluded that the fast food industry plays a major role in the stability of society. When analyzing the fast food environment from a structural functionalist perspective, it is recognizable that the fast food restaurant serves as significance to society primarily because it provides jobs for many individuals as well as a sense of self-fulfillment to others. If it wasn 't for fast food restaurants, many individuals would be unemployed, the poverty rate would increase, and economic growth wouldn 't be as high as it is today. Take the human body, for example; when an organ or muscle vessel in the human body isn 't functioning properly, it causes the body as a whole to malfunction. So when fast food restaurants are taken out of society, the stability of society as a whole
There are a wide variety of food products being offered in the market, food selection can be said involving a complex process in human life (Grunert, 2003; Vabø & Hansen, 2014). People choose the foods to eat in order to fulfil their body needs. According to Köster (2009), people make the food decision based on intuitive thinking, the result of quick decisions regularly based on unconscious habits. When there are too many choices for food products, the consumers will become uncertain regarding to choose which food products and how the food products provide to health values (Sanlier & Karakus, 2010). There are numerous factors that influence people to make decision on choosing foods.
The reason to develop the system is due to the issues facing by the fast food restaurant industry. These issues are such as peak hour-long queue issues, increase of take away foods than visitors, speed major requisite of fast food preparation, limited promotion and advertising on current strategy, and quality control of fast food management issues. Therefore, this system enhances the speed and standardization of taking the order from the customer and displays it to the staff in the kitchen accordingly. Besides that, it provides a user-friendly web pages and effective advertising medium to the new product of the fast food restaurant to the customer with cheaper cost. Further more, it also extend and deliver customer satisfactions especially to the hectic customer or reaching the customer who are constrain of transport to be in fast food restaurant.
THE PROBLEM AND ITS SETTING Background of the study The fast food chains, as one of the world’s fastest growing sectors in the food industry, are crowd-pleasing venue for the children and adolescents. They are crowd-pleasing because the place gives them pleasure with beautiful experience. The food they sell are promptly served and has a reasonable price than those served by restaurant chains. While the fast food industry keeps its financial firmness, the negative impact of nutritional value and health has been ignored. Gagnon and Freudenberg (2012) posited that the Corporate Accountability International, a watchdog organization, is actively protecting the public health from the corporate greed and abuse around the world.