Croy (2011) attributes the growing popularity of film tourism to the “sexiness” of the topic area, as well as to the greater recognised role of media in contemporary society, and the role of media in tourism. “Film-induced tourism has been a rapidly growing sector of the tourism industry for at least 20 years and incorporates television and DVDs besides movies” (Busby et al., 2012:570). There are several forms and characteristics of film tourism in the literature: it could be part of one’s “normal” holiday, or it could be a purposeful dedicated occurrence for some specific interest, “it may occur for reasons of pilgrimage, escape and nostalgia or as part of the romantic gaze; a film location may be an attraction in its own right, or film tourism may take place where the filming it only believed to have taken place” (Hudson and Ritchie, 2005:261). Rewtrakunphaiboon (2009) provides a table summarizing different forms and characteristics of film
symbolic of the origin, growth, and development of film industry. Besides, the film industry helped Hollywood to develop itself as a business district booming with economic prosperity related to film industry. Within this context, the background story of Hollywood is amazing because it originated from photography in general. In the beginning, the invention of camera ignited the minds of art enthusiasts because was helpful for documentation purposes. Besides, black and white photographs paved the way towards the invention of movie camera in 1880.
Film tourism is defined as the visitation of locations featured in films due to their appeal to the audience, who will then be known as film tourists, as a form of escapism and connection to the narrative (Blower, 2011; O’Connor, 2010; Papathanassis, 2011). The development of film tourism depends significantly on how well the locations in films are presented and marketed to the audience. According to O’Connor (2010), its visual and vocal depictions are factors of consideration. For example, Hollywood movies such as Eat Pray Love (2010) and Bollywood movies with remarkable international outreach such as Dilwale Dulhania Le Jayenge (1995) depict India as an extraordinarily cinematic country with lush fields and beautifully architected monuments (Chopra, 1995; Murphy, 2010). The song-and-dance sequences in most Bollywood movies also tend to incite wonder and curiosity into its audiences, who in turn visit India to experience a type of real-life musical for themselves.
It has attracted movie lovers from all over the world to come and explore the various destinations where the movies where shot. The tourism department offers specialized movie tour maps of the filming locations in the Lord of the Rings Trilogy and The Hobbit. References: • www.filmtourism.com • www.reelstreets.com • Experience films in real life – a handbook on film tourism • Film-induced Tourism: Inventing a Vacation to a Location by Walaiporn Rewtrakunphaiboon •
Using celebrity endorsers, companies may easily crack into consumer’s symbolic association to an aspirational reference groups, as celebrity endorsers are perceived as dynamic, attractive and likable (Assael, 1984; Atkins and Block, 1983; Kamins, 1990). Today Celebrity Endorsement has become an integral part of the advertisement industry. In fact, celebrity endorsements are omnipresent feature of present day marketing, this whole true for the Indian perspective as well (O’Mahony.S, 1998). Celebrities are increasingly being used by marketers to get attention and recall of the consumers. Not only this, the marketers expect their brands to benefit in many more ways by linking their brands to the celebrities.
As of the 21st century, the film industry can reassure its audience of its evergrowing popularity and production all around the world. It has become a global stairway to the expansion of a country’s culture, allowing it to be spread worldwide. For instance, film-makers are now reflecting their respective countries throughout their works, so they can be identified elsewhere by their unique inputs and themes, as renowned foreign cultures. However, it is of professional work to be able to directly spot the hints and the techniques left by the directors for the audience to perceive, especially with the studies and the advanced procedures of filming nowadays. This is why the purpose of this research is to find easier ways for the public to understand how movies can embody their place of production.
1. INTRODUCTION Ever since the birth of film it has been clear that film would ultimately set a place in the world for itself as the worlds medium of communicating ideas and notions on a mass scale to mass audiences and ultimately be able to influence peoples decisions and become a reason for why they do the different things they do in life. The various forms of film and development of these movements meant that film was becoming more impactful as a whole, but two specific film movements stand out above the rest as a result of their ability to withstand the test of time, namely; The Golden Age of Hollywood and The famous Silent Era 2. KEY HISTORICAL FILM MOVEMENTS Throughout the history of film we have seen various different movements take shape and influence their respective audiences. When talking about these different film movements we think of The French New Wave, Italian Neo-Realism, The Golden Age of Hollywood, The Silent Era, German expressionism etc.
Its overall effect has been a positive effect on the movie-making industry and to the audience who decides to watch. This essay will discuss how special effects have given filmmakers more creative options to make their movies more immersive for audiences and it will also argue about how important it is for only a mature audience to watch these movies because if immature audiences do decide to watch, it can lead to them acting more angrily in public. This essay will cover how some of the costliest movie production have also become some of the biggest and highest grossing movies. These essays will show how much of an impact that special effects have had on the movie making industry and have helped to give the audience a more immersive experience than ever before and will give people a better understanding of how special effects have improved movies. These essay will show the connection of how special effects have helped to create a better immersion with its audience and increased intrigue and interest.
PROMOTION: Social media helps in the promotion of movies. A movie’s social media profile has a lot of impact on people. A key part to a movie’s success is how well it has been marketed. Before there was the Internet, production studios had to advertise to their audiences through print media. Billboards, buses, and streets were plastered with hand drawn posters.
Different types of tourism had been created in order to find for the niche market. Sport tourism will be one of that. Recently, sport tourism got a good respond from consumers and it is gaining its popularity. Sport Tourism refers to the international trips specifically taken to watch sporting events. (Carribean Tourism Organization) It is another form of leisure travel.