Importance Of Franchising In Marketing
1 INTRODUCTION
The purpose of logistics is to plan and coordinate all those activities necessary to achieve desired levels of delivered service and quality at lowest possible cost. Logistics is therefore a link between the marketplace and the operating activity of business. The scope of logistics ranges from the procurement and management of raw materials through the delivery of the final product.
Franchising is a major expansion strategy for hospitality firms into a global market, especially hotels and restaurants to name a few Marriott 's, Hyatt, Hilton Accor, IHG, McDonalds, KFC are a very few examples. Franchise play a very important role in tourism industry. In global markets franchising add value to the chain by enhancing and understanding the local values culture and customs. Franchising is one of the two main types of operations of which the other one owning. Franchising provides restaurants and hotels with stable franchising revenue.
Hence, the concept of franchise is flexible and basically suits service sector. Given that franchise relation are influenced to an extent to which the system can be transfer and sustain in local market in terms of product acceptance, local support and service (John, 1999). Thus due to consistent economic importance of franchise we can find lots of research and literature to help us understand the concept. Broadly speaking, its mission is to get the right materials to the right place at the right time, while optimizing a given
Chick-Fil-A Franchise Case Study
225 Words | 1 PagesThe first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are
What Are The Political Factors Affecting Subway
1546 Words | 7 PagesExpansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.
Examples Of Value Chain Analysis Of Target
976 Words | 4 PagesInbound Logistic Process Target is a retail store selling goods worldwide through its retail stores located at various part of the world. It purchases goods from its suppliers and ship those goods to its distribution centre and retail outlets. The continuous supply of merchandise is a tough job as the Global purchase is a difficult process to manage when; sources of supply, regional economies, and governments change in international purchasing can lead to disputes and
Why Is Trader Joe's A Good Retailer For International Expansion
3328 Words | 14 PagesIntroduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.
Marketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesFor the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Chick Fil-A Marketing Strategy
799 Words | 4 PagesWhat types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.
Informative Speech: An Attention Getter For Fast Food
733 Words | 3 Pages1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always
Johnson International Corporation: Case Analysis: Johnson International Corporation
800 Words | 4 PagesHere 70% of our business is done with military so in military terms logistics means the organization of moving, housing and supplying troops and equipment’s. No doubt logistics is an important activity as there is a process for doing a work and there must be proper coordination and cooperation. Lack of proper coordination means, high chance of getting errors in work. This case analysis focus on providing the recommendations to the top management to make sure their activities are going smoothly in the market and they can be ahead from their competitors in this competitive world. In easy words, the organization wants to improve their delivery to their customers.
Franchising Versus Company-Run Operations: Modal Choice In The Global Hotel Sector
1648 Words | 7 PagesThe authors study a restaurant for this purpose. The restaurants have an inherent advantage that a licensed and franchisee restaurant might share the same menu ideas, outlook strategies, and production pedagogy which necessarily makes them more comparable while the management forms, observing systems, hiring methodologies etc make the two different enough to study and identify the underlying causal relationship (if any). The authors in the end then comment on the vital points of differences between franchising and licensing. These differences are microscopically studied under both operational as well as business thought process aspect. The authors comment that franchising might lead to a higher customer satisfaction level irrespective of the metric and the reason being that franchisor usually has better control of the day to day operations in a franchisee.
Value Chain Analysis Of IBM
1674 Words | 7 PagesInternational Business Machines (IBM)- 1) Introduction IBM (International business machines) corporation is one of the biggest multinational computer technologies and IT consulting company spread over 170 countries with 330,000 employees. It has its headquarters in Armonk, New York, United States. IBM started its business on June 16, 1911. It is the manufacturer of computer parts for hardware and software and, consulting services and hosting services. And also offers services in infrastructure.
Case Study Of Sugarbun
997 Words | 4 PagesIn Malaysia, two Sugarland Franchise Lesen (AFL) were awarded both in Johor Bahru and Sabah respectively. With AFL being invited to the state of Johor Bahru, we ex-pect it to be a golden opportunity for SugarBun 's franchise business to penetrate quickly into other states in West Malaysia. The influx of SugarBun to the Johor market was
Marketing: Marketing Mix In The Ice Cream Industry
1497 Words | 6 Pages6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
Marketing Case Study: Hindustan Unilever
2155 Words | 9 PagesCASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
Strategic Management Case Study: Mcdonald's Corporation
3370 Words | 14 PagesSTRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.).
Mcdonald's Market Segmentation
1402 Words | 6 PagesAccording to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.
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