Importance Of Graphic Design

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The Merriam Webster online dictionary defines graphic design as “the art or profession of using design elements (as typography and images) to convey information or create an effect.” A graphic designer is responsible for creating design solutions that have a high visual impact. The role includes listening to clients and understanding their needs before making design decisions. A designer solves the problem with the use of type, space and image. Writing is an essential element to designers. It does not only involve effective communication, but also critical thinking which helps develop a designers’ mind. Writing can be looked at in terms of simple essays explaining theories by world known designers, to critical thinking, and reading about popular…show more content…
Paul Rand is one such designer. Rand, an American graphic designer best known for his works in logos, was very interested in producing books of theory to illuminate his philosophies. He struck out as a polished essayist and author publishing a number of books, essays and critiques. Heller believes that by the time Rand wrote his book ‘Thoughts of Design '; reading about design had helped him to build a solid critical foundation as well as to express himself through structure and…show more content…
A number of theories in the field of graphic design have gained recognition and have help set certain rules for designers to keep in mind. For example, the four design principles (Theory of C.R.A.P) by Robbin Williams consist of four main design principles that constitute a good design. These principles being: Contrast [contrast is used to show differences between a multitude of visual elements]; Repetition [repeating visual elements provides the reader with a sense of familiarity in the first few seconds of viewing the visual]; Alignment (alignment is where elements are placed on the page in relation to other elements. Everything should be placed strategically on the page (keeping in mind the direction of the reading)]; and Proximity (When similar (or related) items are placed or grouped together on a page, proximity is being
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