But still this could work in the service of a supply chain manager if a stakeholder is inflexible about eco-friendly practices Change: Sudden implementing green supply chains can be diminished the employees running the supply chain are adverse to change. For example, If Employees, they’ve been using paper purchasing processes and they’re only comfortable faxing invoices between departments. Although the firm can easily save money by installing an e-procurement software to reduce paper waste and the firm cannot easily continue with e-procurement software, increase purchase tracking because employees can be intimidated by change. In additionally there are tons of issues and hurdles to discuss regarding implementing a green supply chain management strategy In Green Marketing the Business and Environment should be equally balanced to for an effective eco-friendly products. 1.1 Hurdles in the process of going green : ROI (Return on Investment) Changing Transportation Modes Green Initiatives should clear the 3 main Hurdles, such
Rising global temperatures and the threat of a fatal global warming 4. Monetary costs in the form of carbon taxes levied by the governments 5. Increasing energy and resource costs Strategies for establishing green supply chains in an organization 1. Information Technology: With the advent of the internet and the advances in information technology, it has become possible for various parties in the supply chain to send and share information at a moment’s notice, and this availability of real time information helps organizations to maintain optimal on hand inventory levels, make better decisions with respect to production, shipping schedules
While green technologies are not sufficiently proven, (Barnes, 2012). The new technologies that are implemented, they results in a great investment in a long-term by reducing maintenance and operation cost. Green buildings are built for a long-term use, and they are environmental friendly and built for economic benefit. Buildings plays a major role in harming the environment with pollution, therefore green buildings reduces this negative impact. (Angrisano, 2012 page 25) also supported green buildings, “As early as 1993, in an extensive evaluation of companies is UK and Europe, Hodgkinson (1993) notes that businesses increasingly want their flagship buildings to present an image of environmental friendliness in terms of energy efficiency, the use of building materials, and the impact on the wider environment.” Companies can also have a good relationship with the environment by constructing efficient buildings that are environmental friendly.
These groups that the definition mentions are important because they are the consumer, and are getting bigger according to many of the sources in this paper. Sustainability, another concept to green movement, is a rising importance and societal forces of this must not be underestimated (Dib,Lyndon 94-95). In review from the concept of Green movement green marketing was developed, also that the consumer is the group that is pushing for it. The consumers view today about going green is that is healthier, better for the environment and the right thing to do. “Shoppers are seeking out greener products, energized by the prospects of healthier alternatives, higher quality, preserving the environment and saving time and money” (Ottman) with this
Other strategies reflect the larger context in which green marketing occurs. The following five strategies give businesses steps to win their stakeholders' trust. 1. Walk your talk A company perceived as committed to sustainability and sound environmental policies gains the good graces of consumers. Companies in the vanguard of corporate greening have many of the following attributes in place: • A visibly committed CEO.
One would agree with Gallicano that it is very easy for a company to face criticism for promoting its environmental efforts according to the framework for analyzing green-washing. Therefore companies should be open to criticism once it chooses to be viewed as environmentally friendly. One also concurs with the author that green-washing can have weighty negative effects on consumer confidence in green products, eroding the consumer market for green products and services. Moreover, green-washing has the potential of negatively affecting the investor confidence in environmentally friendly firms, thereby damaging the repute to socially responsible investing capital market. Companies are seen to engage in green-washing due to poor environmental performance and positive communication regarding their environmental performance.
To encourage investment in research and development of "greener" technologies, governments can start by eliminating subsidies to the industries of oil and gas and impose taxes higher to big polluters.Although governments have their role in the development of clean energy, it is likely that the private sector give the most funding and innovation for new energy projects. Joint -stock companies are busy evaluating and funding new technologies, while corporations also are jumping on board. In early 2006, General Electric (GE), one of the largest corporations in the world, announced a new push for environmental technologies, which could promote the development of new products and services, as well as reduce the impact of the company on the environment.Under this initiative, all business units of GE will
Buyer are gradually beginning to support green items, which are fabricated utilizing environment neighborly crude materials with environment neighborly generation forms, and along these lines to make green showcasing effective, a organization needs to coordinate its natural objectives with its supply procedures (Rao, 2004). Green buying is characterized as an natural buying comprising of inclusion in exercises that incorporate the decrease, reuse and reusing of materials in the procedure of buying. Other than green buying is an answer for naturally concerned and financially preservationist business, and a idea of gaining a choice of items and administrations that minimizes natural effect (Salam, 2008). The discoveries demonstrate that Supplier choice in green buying exercises is the most critical action. Supplier determination incorporates (Ninlawan et al.,
On the one hand, huge amounts of chemicals are used, produced and released as pollutants by the chemical industry, as a noticeable proportion of the final products of the chemical industry are spread and disseminated into the environment as toxic, persistent pollutants, so alternative innocuous products are needed. All these points justify the strong connection between development and application of green chemistry and the chemical industrial activities. Also, it is important to clarify that green chemistry is not only applied to improve the environment, but also to provide the chemical industry with new views and solutions that may enable it to overcome and solve the serious issues of environmental damage [11, 12]. Figure 1: Flow of material