In accordance to that, green computing is very important as it may make a difference to the society due to the prolific manufacturing and use of electronic equipment.Green computing endeavors in minimizing the negative impact towards the environment. With that an energy-efficient designs are created such as the central processing unit or also known as the CPU that will implement recycling programs that can repurpose existing computers that could help to minimize waste.So with that being said, green computing aims to reduce the use of hazardous materials, maximize energy efficiency during the lifetime of the product and promote recyclability or biodegradability of disused products and factory
1.1.1 Green Marketing According to American Marketing Association (AMA), green marketing also known as ecological marketing which is focused on environmental safety by putting effort to restructure the marketing activities to ensure design, produce, promote, package, distribute and improve product’s function or quality in a way that assumed to be environmentally safe that can minimize the negative impact to the environment (Yazdanifard, 2011). This statement agreed by Polonsky. Polonsky added that green marketing is marketing activities that conducted to satisfy human needs and wants without brings harm or negative impact to the environment in order to promote environmental protection (Polonsky M. J., 2011). Peattie and Charter defined green
Using in store promotions, visually appealing displays, and recycled materials, differentiation can easily be achieved. Promotion: • Companies that do green advertisements tend to portray an image of environment friendliness, and they influence the customer decisions. • Sustainable marketing tools and practices like electronic bank statements, e-marketing is rapidly replacing the traditional methods. • Retailers are recognizing the values of alliances with other companies, environmental groups and research organizations to showcase their commitment towards the environment. For eg: to reduce the usage of plastic bags, some retailers sell shopping bags under the banner of Go Green Environment
I think Infineon Technologies is practicing green marketing to a large extent. Marketing efforts carried out by Infineon Technologies The marketing efforts carried out by Infineon consist of Corporate Social Responsibility (CSR) in six areas which are Environmental Sustainability, Occupational Safety and Health, Business Ethics, Corporate Citizenship, CSR Supply Chain Management and Human Rights. Based on Infineon’s official webpage, it indicates that its marketing effort for Infineon Integrated Management Program for Environment, Energy, Safety, and Health (IMPRES) is being certified with International Organization for Standardization (ISO)14001, which implies that Infineon follows an effective environmental management system in its operations1.
Keywords: Green marketing, Competitive advantage, sustainability. 1. Introduction According to Choudhary and Gokarn (2013), green marketing is known as natural advertising and reasonable promoting, alludes to an association's exertions at outlining, pushing, estimating and conveying items that won't hurt nature's turf. Green marketing concentrated on the green advertising exertions organizations use, including corporate social responsibility arrangements and supportability endeavors (Leader, 2014). Green marketing has become the choice for many companies due to the concern of the environment.
The main goals are utility of the building, durability, and comfort of the occupants. The main objective is to reduce the overall impact of the built environment on human health and natural environment by efficiently using energy, water and other resources, protecting occupant health and improving employee productivity, reducing waste pollution and environmental degradation. One way to construct a green building is to use natural materials or to retrofit the existing building through public schemes for energy efficient refurbishment. A.
INTRODUCTION: The term green is given to those products and processes that are biodegradable, save energy and resources or are manufactured & disposed using environmental friendly techniques. Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way. WHY GREEN MARKETING? In today’s scenario, both consumers and the companies prefer green products.
We are improving our eco-efficiency with an array of measures – from economical use of energy, water and paper, including green IT and utilisation of renewable energy, to replacing business trips with video conferences. Our business operations have been climate neutral since 2013. Supporting strategic measures: One of today’s most urgent global challenges is the question of how to satisfy the growing global hunger for energy without exhausting the planet’s natural resources. The key to that lies in greater resource efficiency and a more sustainable energy supply. As a climate ambassador, we make our expertise available for that purpose and actively participate in numerous initiatives, promoting innovation for a climate-friendly energy generation.
The increasing trend towards liberalization and globalization demands increased integration and the convergence to global environment reporting and accounting standards. Therefore it is not only important for the companies to be transparent, accountable and socially responsible but also to ensure adequate returns to the shareholders and satisfy various stakeholders and society at large about their conduct. The economic activities of corporate entities in different countries are causing concerns for planners, managers and the environmentally conscious people. Since the corporate continue to be the biggest consumers of environmental resources and hence they should shoulder greater responsibilities towards the environmental management. There is a pressing need to ensure that environmental concerns are woven into corporate actions and the best corporate governance practices.
Such as transporting, agriculture, IT, medicine etc.we have great machine and equipments to accomplish our tasks, great device with royal look. Features make our life more impressive and smooth. The main of green technology is to reduce the energy efficiency during the goods lifetime and encourage the recyclability and bio-grad capacity of goods and portion waste. The green computing technology can have the following benefits- 1. Buy energy star peripherals: Using ENERGY STAR goods help in energy conservation.